Level Platforms Expands, Simplifies Partner Program
LPI Level Platforms Inc. says it has enhanced and simplified its partner program to help managed service providers (MSPs) go to market more quickly and effectively.
In some ways, I think Level Platforms’ announcement represents an inflection point for the managed services industry. The early mover stage is over, with many solutions providers succeeding (check out our MSPmentor 100 list) but others failing to cash in on managed services. Going forward, the challenge is to make sure new MSPs don’t repeat the mistakes of first-generation MSPs.
With that thought in mind, Level Platforms is documenting information from its most successful MSPs, and then sharing that content with aspiring managed service providers. Here’s a bit more on the strategy.
“As an industry we have done a real disservice by making managed services so intimidating. This program strips it down to the basics–increasing recurring service revenue, lowering costs and providing additional products and services your customers need to operate their businesses more effectively,” said Peter Sandiford, CEO Level Platforms, in a prepared statement.
I’m scheduled to speak with Sandiford on April 11, and will dig for more details. In the meantime, here are some quick highlights from the Level Platforms announcement. The expanded partner program features:
- In-depth white papers;
- best practice guides;
- end-user collateral;
- live-trainer courses; and
- one-on-one coaching
The white papers show solution providers how they can drive net new service revenue; reduce their service delivery and operations costs, and increase their product and service sales, asserts Level Platforms.
Several companies are taking similar steps to educate and share best practices with MSPs. Kaseya, for instance, in January launched a managed services resource program to help gather and funnel best practices information to MSPs.