Sales & Marketing

It goes without saying that sales and marketing are crucial to a partner business’ success. We offer analysis that will help you get a bigger share of the pie.

Highlights

Quest Software Targets MSPs with Expanded Partner Program

MSPs get tiered discounts and rebate options for some services from Quest's data protection unit.

Sell to LOB Buyers or Risk Being a ‘Legacy Provider’

The hidden IT buyer is your future.

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Hardware Sales Are Alive and Well — as Part of a Solution

Long live hardware sales. We dispel some myths.

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Adobe Delivers Enterprise Data Platform, Unveils New Deals with Microsoft, LinkedIn at Summit 2019

Adobe’s own digital transformation began with a decision to rethink its customers’ journeys.

Rae I have no idea why but I wanted to be an accountant Then I realized how boring that was going to be and changed paths quickThe VAR Guy says It might be boring but it pays the big bucks Then again being a channel chief isn39t a bad position to be in either

Need Tech? Call Your Accountant

Your new competitor could be John, the accountant.

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Managed Print Services: Lock in Recurring Revenue without a Lot of Effort

Ingram Micro’s bundled MPS solution addresses a market that has not been served in the past.

Maximizing ROI for MDF Begins with Winning Proposal

Don’t leave market development funds on the vendor’s table.

3 Multicloud Trends Impacting the Channel

Intent-based computing and increased competition are two big ones.

Cohesity Brings Secondary Data Storage to Cisco SolutionsPlus Program

The pair say it’s now easier to solve multiple storage requirements through one purchase.

Rubrik Debuts New Subscription Program

Rubrik surveyed customers and partners to understand their data-management purchasing pain points.

Quest Software Targets MSPs with Expanded Partner Program

MSPs get tiered discounts and rebate options for some services from Quest’s data protection unit.

Office Depot’s Tenuto: ‘Move Up the Stack!’

“Basic desktop support and security [won’t] be your bread and butter much longer,” says Tenuto.

What Is The Best Time Of Day For Making Cold CallsOne of the questions I get asked most often is What is the best time of day for making cold calls If you are an SMB owner with only an hour or so to dedicate to outbound calling daily you should make cold calls when you are feeling the most energetic For me personally that is always before lunch I start my day fully energized and slowly lose power as the day goes on What are your power hours Devote those hours to building your business You w

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Cold Calling Made MSPeasy eBook

For most managed service providers (MSPs), the art of sales doesn’t exactly come naturally. In this eBook, we’ve consolidated a list of no-fail cold calling tactics from industry-leading MSPs who’ve mastered the game. Download today and turn your cold calls a bit warmer. From this eBook, you will learn: The DOs and DON’Ts of cold […]

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3 Steps to Building a Successful Sales Pipeline

Growth-oriented MSPs can’t just rely on referrals; they must optimize their sales process and strategy to maintain a steady stream of prospects.

Maintain an open dialog with customers throughout the sales process Be prepared to respond to customers39 questions and concerns and by doing so you can lay the foundation for a longterm partnershipnbsp

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Sales Made MSPeasy

Check out this ultimate MSP guide to successful sales. Download yours now and learn how to build sales expertise, selec/train sales staff, develop a sales process and how to track your progress to hit goals.