Sales & Marketing

It goes without saying that sales and marketing are crucial to a partner business’ success. We offer analysis that will help you get a bigger share of the pie.

Highlights

Dell EMC Launches 2019 Partner Program Focused on Growth

The Dell EMC team gets pretty detailed on how partners can make money with the company.

MSP Sales Candidates: If You Build It, They Will Come

For new MSP sales hires to succeed, it's important to have a defined sales and marketing process.

MNJ Technologies Jump-Starts Business After Companywide Transformation

This company was stuck at a plateau two years ago. Just look at them now.

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NetApp Ramps Up Cloud Opportunities

NetApp’s partners have a growing portfolio of cloud services to offer in 2019.

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It’s the Most Wonderful Time of the Year

The holidays are indeed a special time of year, and, no matter where you go, you are surrounded by the season. The lights are up, the stunning decorations dazzle with brilliance, and, regardless of what you do, the music either haunts you in your sleep or fills you with hope. For many, this is a […]

The Channel Futures Podcast No. 27: Avant Co-Founder Drew Lydecker

And World Wide Technology’s Neil Anderson talks network demonstrations. Really.

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Predictions for 2019: Cybersecurity, Specialization and Overcoming Objections

It was no surprise that cybersecurity and industry consolidation continued to be hot topics for the IT channel in 2018. Looking into the future, I don’t expect much to change in this regard. But, how channel partners adapt to and address these challenges could make all the difference when it comes to driving success. There […]

Datalyst’s Dan Mathieu Reveals Vendor Vexations

It’s a big gripe these days. Some vendors are cutting out the MSP and going directly to the client.

TruMethods' Gary Pica at CP Evolution 2018

Increase MRR with These Strategies

MSPs, you want more MRR. Here’s how to do it.

Channel Chief Roundtable at CP Evolution 2018

Cyxtera, Office Depot, Intermedia Channel Chiefs Tell All

These channel executives have an important message for partners.

Parasol Alliance Brings Strategy to an Unlikely Vertical

An unconventional method paid off for this MSP.

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How to Talk About Cloud Managed Networking to Non-Technical End Users

If you’re a small VAR targeting SMBs with a networking-as-a-service offering, you’ll likely be selling to end users with a limited understanding of the technology involved. You will need to speak in terms that make business sense to that customer. To do this, your pitch should incorporate three broad elements that help your messaging land […]

Netsurion's John Ayers at CP Evolution 2018

Netsurion: Opportunity Lies in Next-Gen Midmarket Cybersecurity

Netsurion offers cybersecurity sales advice in this video from Channel Partners Evolution.

Ingram Micro's Jennifer Anaya at CP Evolution

Ingram Micro: Talk Outcomes, Not Products

As technology changes rapidly, so does marketing.

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How to Add Services Profitably to Your Business

Selling services isn’t always top of mind with resellers, but it can be a great way to achieve higher margins and modernize your go-to-market approach, not to mention an excellent source of ongoing revenue. “The best advice we offer our reseller partners is to make sure to attach services to every piece of hardware they […]

Sales & Marketing

It goes without saying that sales and marketing are crucial to a partner business’ success. We offer analysis that will help you get a bigger share of the pie.

Highlights

Dell EMC Launches 2019 Partner Program Focused on Growth

MSP Sales Candidates: If You Build It, They Will Come

MNJ Technologies Jump-Starts Business After Companywide Transformation

NetApp Ramps Up Cloud Opportunities

Sponsor Content

It’s the Most Wonderful Time of the Year

The Channel Futures Podcast No. 27: Avant Co-Founder Drew Lydecker

Sponsor Content

Predictions for 2019: Cybersecurity, Specialization and Overcoming Objections

Datalyst’s Dan Mathieu Reveals Vendor Vexations

Increase MRR with These Strategies

Cyxtera, Office Depot, Intermedia Channel Chiefs Tell All

Parasol Alliance Brings Strategy to an Unlikely Vertical

Sponsor Content

How to Talk About Cloud Managed Networking to Non-Technical End Users

Netsurion: Opportunity Lies in Next-Gen Midmarket Cybersecurity

Ingram Micro: Talk Outcomes, Not Products

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How to Add Services Profitably to Your Business

Ciena Unveils Revolutionary Partner Program

Cisco Puts Its Transformation Strategy Stake in the Ground

The 4 Voices in a Sales Conversation

Galleries

MSPs On … Struggles with the Skills Shortage

From the Industry

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A 2019 Update on RDP Ransomware

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This Valentine’s Day, Give the Gift of IT Education

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XO Is in the Air

Webinars

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Double Your Revenue with Backup and DRaaS

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UCaaS 101: Building a Unified Communications as a Service Practice

White Papers

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A Business Owner’s Guide to Cybersecurity

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The Seven Types of Power Problems

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The Lean MSP

Twitter

.@CenturyLinkBiz embraces new stricter @awscloud #MSP partner requirements. goo.gl/fb/WwDzco

.@ISC2 announces new #cybersecurity continuing education program. goo.gl/fb/nWbJY1

We asked 7 #MSP501 partners about their frustrations with finding good talent. @BowmanWilliams goo.gl/fb/fyzLLj

.@LenovoDC sees a strong year ahead for partners with a hard focus on #storage. goo.gl/fb/xvtYKp

.@Nvidia brings virtual #GPU workstation as a service to #Azure Marketplace, also planned for #WVD. goo.gl/fb/SpCCBx

.@googlecloud gets a boost via a larger salesforce, $13 billion in #datacenter investments. goo.gl/fb/vfnwhb

.@IBM is making its #Watson #AI services available on @awscloud @Azure and other cloud platforms. goo.gl/fb/mx7itA

.@KaseyaCorp releases 2019 #MSP Benchmarking study. We get insights from @jimlippie. goo.gl/fb/kZfPZS

Videos

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Video: Ivanti Unified IT: Automate Service Requests

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Linksys Cloud Manager Tutorial – Dashboard Overview

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Linksys Cloud Manager Tutorial – How to Set Up a Network, Access Points, and SSID