Lyrix Targets MSPs With Hosted VoIP Add-on
Lyrix Inc. is cultivating a service provider channel for its hosted speech-enabled auto attendant (SEAA) offering. The company’s Mobiso Speech Assistant uses speech recognition — instead dial-by-name lookup — to direct callers to the appropriate party. Lyrix is positioning Speech Assistant as an add-on sale for hosted IP PBX providers. VoIP services typically lack speech recognition as part of the offering, noted Stewart Hampton, marketing director at Lyrix. Hosted SEAA, however, lets service providers tap that technology as part of a broader solution.
“It is an up-sell to their current customers,” Hampton said. “This is another feature they can add on to their suite.”
Lyrix had been offering on-premise SEAA directly to large enterprises and on a whitebox basis to such vendors as Cisco Systems, which sells the on-premise product as Speech Connect. With the hosted version, however, Lyrix seeks a wider set of customers — essentially, businesses of any size.
On the partner side, Lyrix has established channels for Mobiso Speech Assistant through BroadSoft and Mitel. The hosted service integrates with BroadSoft’s BroadWorks VoIP communications application server. Mitel, meanwhile, includes Speech Assistant in its solutions catalog, placing the product in Mitel’s distribution channels
Now, Lyrix has opened its marketing approach to include the wider community of VoIP service providers. The company aims to offer its multi-tenant, cloud-based Mobiso Speech Assistant to partners in North America and Europe.
Hampton said the hosted approach makes it easier for partners to provide SEAA. He said deploying the technology on premise or as a managed service might require a two-year contract and the purchase of speech recognition software licenses. Mobiso Speech Assistant, as an on-demand resource, simplifies the business model, he added. The service embeds the speech recognition software and doesn’t involve contracts or cancellation penalties.
Mobiso Speech Assistant uses Session Initiation Protocol (SIP), so it will work with providers’ SIP-based offerings. The hosted service will also work with Time Division Multiplexing (TDM) PBXs, using a gateway that links Lyrix’s SIP platform to the TDM PBX.
Hosted PBX is beginning to catch on with MSPs, as companies such as Intermedia and Parallels make services more readily available. Service providers now entering the market will soon enough be looking for follow-up business. Lyrix SEAA service could fit in their VoIP portfolios.
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