
Generate More Leads by Adding Fuel to Your Marketing Engine
Make time for marketing, from writing a blog to following up leads.
Company: Tech Pro Marketing
Job Title: Owner
Nate Freedman is the owner of Tech Pro Marketing, where he helps MSPs and other IT-related businesses reach a whole new audience by way of the type of comprehensive marketing campaign that the modern era (and the modern buyer) both demand and deserve.
Make time for marketing, from writing a blog to following up leads.
With a global audience of 500 million members, it’s one of the most powerful tools you have.
Once you’ve chosen a service niche, drill down and learn its business drivers and problems.
Craft a marketing campaign similar to how a scriptwriter builds excitement in planning a favorite television show’s season. Start strong, finish stronger, and make the ride varied enough to hold people’s attention as it builds to the finish.
You have to look at more than just the initial cost.
Need high-quality leads? Think verticalization combined with deep customer analysis.
Even the best salesperson in the world can’t create new customers when leads don’t exist
As someone who has been in the inbound marketing industry and worked with managed services providers and other tech-related businesses for over a decade, I’ve seen things change a great deal over that time. There was a day, not too long ago, where paid search ads were definitely the best way to raise brand awareness […]
The No. 1 priority of any marketing campaign is and will always be getting the right message in front of the right person at precisely the right time in their journey.
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