All BDR Customers Have One Thing in Common
Every backup and disaster recovery (BDR) customer has its own wants and needs, but all of these customers have one thing in common — and it’s your role as a managed services provider (MSP) to advise them on this common denominator.
“No one wants to lose their data,” said Shael Risman, CEO of PACE Technical Services, an Ontario-based managed services provider (MSP). “The variables lie in how fast they need it recovered.”
But that doesn’t necessarily mean customers can provide you with the answer — so you, as their trusted advisor, need to fill in the gaps and hold a few hands along the way.
“What we do as an advisor is help our clients determine what their tolerance for downtime is,” he said. “Once that is established, we can ensure they understand the appropriate solutions and how it fits in to their budget.”
Evaluating downtime for customers is simple if you know what you’re doing — and have the right tools in your toolbox. Leveraging a recovery time objective (RTO) and downtime cost calculator can help you lay it all out on the table for your customers. Datto, a Norwalk, Connecticut-based business continuity solutions provider, has a free tool available to MSPs.
By unifying your BDR customers behind one concern, you’ll be able to keep them focused on what matters and increase the cash flow into your pocket.
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