As you do a mid-year review of your marketing results, here are some key aspects to keep in mind.

I urge partners to jump in early, but there are a few things to consider when incorporating AI into your business plans.

Attending a partner conference means being out of the office for a few days, but the ROI is well worth it.

EU residents are being granted the right to access their personal data, correct errors or erase information, limit processing, and request an export of their data from companies. This means companies will have increased responsibilities...

Market development funds are a key benefit of most channel programs. However, one report estimated the IT channel leaves about $25 billion on the table in unused MDF every year. That’s not exactly change in your ash tray.