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 Channel Futures

Sales & Marketing


Digital Strategist: Your Guide Through the Digital Marketing Forest

  • Written by Heather K. Margolis
  • June 24, 2015

Digital strategies are tricky, especially for companies just getting into the digital marketing game. New tactics constantly are being created, then evolving or dying abruptly without notice. So how can companies stay ahead of the curve with so many players trying to kick the same ball on the same field?

Digital strategies are tricky, especially for companies just getting into the digital marketing game. New tactics constantly are being created, then evolving or dying abruptly without notice. So how can companies stay ahead of the curve with so many players trying to kick the same ball on the same field? The answer: Hire a digital strategist. A digital strategist stays informed on marketing trends across all digital channels. They live and breathe, eat and sleep...

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