Oracle’s Channel Chief: Same Blog, New Look
Judson Althoff, Oracle’s senior VP of Worldwide Alliances and Channels, has received a virtual makeover. New suit? new tie? Not really. It’s something different. Here’s the scoop.
Althoff’s personal blog has received some timely polish, and now serves as a central destination of sorts in Oracle’s social media strategy for channel partners. From Althoff’s blog, partners can now jump out to Oracle communities on Twitter, FaceBook, LinkedIn, YouTube and beyond.
Simple stuff. Or is it? Driving readers between blogs and social networks is old school for small, nimble companies. But many bigger tech companies are still sorting out their social media channel strategies.
Plus, there’s the old debate about whether PR, marketing and legal teams need to review personal corporate blogs before posting. The result often is dry, generic content.
But take a look at channel blogs from Oracle and Cisco Systems and you’ll see that the big vendors are rapidly mastering social media.