Daring to Thrive in a Cloud in a Mobile-Cloud Era

Written by VMware Guest Blog
January 9, 2015

In a world that is rapidly being re-shaped by mobility, virtualization, big data and the cloud, having a roadmap to follow is essential. Many leaders recognize this need as they try to be brave, thoughtful, prepared and decisive in order to execute on new initiatives and defend against unpredictable risks in this ever-changing environment. Being successful not only requires a roadmap, but a shift in how companies approach IT and how organizations handle transformation.

In a world that is rapidly being reshaped by mobility, virtualization, big data and the cloud, having a road map to follow is essential. Many leaders recognize this need as they try to be brave, thoughtful, prepared and decisive to execute on new initiatives and defend against unpredictable risks in this ever-changing environment. Being successful not only requires a road map, but also a shift in how companies approach IT and how organizations handle transformation.

With support from VMware, we want partners to embrace this “brave new IT” era and dare to take bold action, confident that our road map and approach will provide a direct path to the future. Partners can dare to embrace new business models and opportunities, knowing VMware is here to support them. The confidence to act bravely and decisively means partners and their companies can innovate, compete and thrive.

With this idea in mind, we have shifted our approach to Partner Exchange 2015, taking place in San Francisco Feb. 3-5. We have done this to better align with the journey to the cloud and better tailor our road map to supporting your engagement with your customer. You can expect new forums and services-focused content for solution providers, ISVs, system integrators/IT outsourcers, system operators, VARs, VADs, service providers, OEMs and more.

We will also debut our newly improved Professional Development track featuring Nancy Duarte, best-selling author and CEO of Duarte Inc.; Mike Robbins, author of Be Yourself, Everyone Else is Already Taken; and others as they discuss go-to-market selling strategies. Don’t miss the technical and business tracks, and the many high-touch opportunities to engage with VMware executives for both a business and a technical audience.

This year’s event provides an excellent opportunity to connect with VMware executives and network with other partners. You can also renew your VMware certification or validate new skills with significant discounts offered on exams. Take advantage of our three-day boot camp to help you achieve accreditations and Solution Competencies prior to our conference. Be sure and check out the boot camp schedule, (Jan. 31-Feb. 2), before you register.

While at Partner Exchange 2015, get versed in the industry trends and be the first to see VMware’s technology training plans for the coming year. You will also be able to preview new partner offerings and master best practices for both technology deployment and successful selling, today and into the future. Together, let’s continue down the path of brave new IT as we Dare to Thrive at Partner Exchange 2015.

Toni Adams is Vice President of Partner & Alliance Marketing at VMware. Guest blogs such as this one are published monthly and are part of The VAR Guy's annual platinum sponsorship.