Tech Data Takes VAR-Focused Authority Magazine Digital
If you’re a VAR who just can’t get enough of the channel, Tech Data has something to satisfy your craving. The distributor is now publishing a digital edition of Authority magazine, and it’s designed to be “a wealth of expertise” on all things emerging in the channel. If thumbing through channel news sounds like your idea of fun, then it’s about to get better …
If Authority sounds familiar, it’s because it is. Authority magazine has been published by Tech Data’s TDAgency for a while with more than 30,000 channel partners currently receiving the publication, according to Tech Data. But this time Tech Data is focusing on the digital world by giving Authority magazine a fresh coat of digital paint. The first issue of the interactive Authority magazine will focus on the latest CES trends, including Ultrabooks and all-in-one computers, plus a featured deep-dive into the digital signage marketplace.
Tech Data promises the new digital edition of Authority magazine will continue to provide the “wealth of expertise” and “in-depth coverage on key markets and trends,” but now will include embedded video seminars, interactive and hyperlinked adverts, quick links to social networks for sharing and instant ordering inside the digital magazine. Tech Data is also welcoming advertisers, media and more to jump on the new digital publication. You can check out the full details on subscriptions and the tech specs of the magazine at Tech Data’s Authority site.
According to Tech Data, Authority magazine is mobile-compatible, so channel partners who enjoy reading on their iPad or other Android tablet can read it on the go. If you’re not sure that Authority magazine is for you, you can test drive the first digital issue inside your browser and decide for yourself. Considering Apple’s recent textbook announcement and the ever-improving standards of tablet devices, interactive digital publications may take off in 2012.
