https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Channel Programs


Tech Data39s Bharath Natarajan has been evangelizing a cloud services playbook for channel partners

Tech Data Channel Link: 5 Partner Trends to Watch

  • Written by The VAR Guy 1
  • April 1, 2013
Tech Data Channel Link will educate VARs on cloud services, mobility, Big Data and the consumerization of IT. Here are the key questions to ask, and sources to know.

Some familiar themes (mobility, cloud computing, Big Data, consumerization of IT, converged data centers) will surface at Tech Data Channel Link 2013 (April 10-12, Orlando, Fla.). There’s even a rumor The VAR Guy may surface at the event — assuming our anonymous blogger truly exists. What questions and issues should VARs and channel partners raise during the Tech Data conference? Here are five of them.

First, a little perspective. Tech Data Channel Link ranks among the Top 100 Channel Partner Conferences that you should be tracking for 2013. Ironically, the event surfaces the same week as Ingram Micro Cloud Summit (April 7-10, Phoenix, Ariz), which is expected to attract roughly 900 attendees. Amid all the cloud computing and mobility hype, distributors such as Tech Data and Ingram Micro have been working overtime to remain relevant to VARs — while opening up new doorways into emerging markets.

At Tech Data Channel Link, VARs and MSPs should keep these five questions and themes in mind:

1. Mobility: Sure, sales of smartphones and tablets continue to climb. But most channel partners are still trying to figure out how to monetize mobility trends. Among the key questions: How to generally monthly recurring revenue (MRR) from mobile device management (MDM), mobile applications management (MAM), product sourcing and activation, among other areas. Source to Know: Joe Quaglia, senior vice president, U.S. Marketing and president, Tech Data TDMobility.

2. Cloud Computing: Tech Data’s TDCloud initiative has shown signs of progress in recent months. Instead of pitching itself as a pure Cloud Services Brokerage, Tech Data is positioning itself as an educator — offering a cloud playbook to partners. But how many Tech Data partners are generating recurring revenue from the cloud? Sources to Know: Bharath Natarajan, director of product marketing, Cloud and Software Services at Tech Data; Stacy Nethercoat, vice president of Product Marketing, Software and Cloud Services at Tech Data.

3. Big Data: It continues to generate Big Hype in the IT channel. But The VAR Guy remains a little skeptical. The reason: Only a small subsection of VARs and integrators mastered business intelligence and business analytics. It seems like you need those skills — plus social media skills — to get your arms around Big Data solutions for customers. How many partners will make a successful transition into that market? The VAR Guy suspects it’s less than 5 percent of the channel. Source to Know: Tech Data CIO John Tonnison.

4. Consumerization of IT: This gets back to both the cloud and mobility trends. The big question: Can VARs help customers take back control of (A) mobile endpoints and (B) rogue cloud deployments. With that in mind, partners should poke around to learn how TDCloud and TDMobility will potentially converge in the years ahead. After all, they’ll ultimately leverage the same underlying architecture, The VAR Guy has heard. Sources to Know: Natarajan and Quaglia.

5. Converged Data Centers: You’ve heard the pitch. Servers (compute), storage and networking will converge in the data center. Will channel partners continue to mix and match solutions? Or will the data center convergence lead to single-vendor solutions? Hmmm… Sources to Know: Angie Beltz, vice president of product darketing, Cisco Solutions Group, Tech Data; Sheri Hedlund, vice president, HP Solutions, Tech Data.

Got a question for Tech Data? Want to potentially meet The VAR Guy at the conference? Feel free to post a comment below or tweet @thevarguy.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Channel Programs Cloud Mobility

Related


  • Select a Hire
    AvePoint Taps Ingram Micro, Palo Alto Networks Vet to Lead Channel
    He held channel exec roles at Ingram and Palo Alto Networks
  • Word conclusion on paper
    Microsoft Conclusion on SolarWinds Hack 'Conflicts' with Other Messages
    A concerning aspect of this attack is that security companies were a clear target.
  • Hybrid clouds
    IBM, Oracle, Dell, VMware Put Hybrid Cloud Center Stage
    We highlight platforms and initiatives each company has so far unveiled in February.
  • Black History Month
    Black History Month: Celebrating Tech Pioneers
    From the 19th century to present day, their accomplishments are remarkable.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • SAP UK Reveals Plan to Double Channel Revenue in 3 Years
  • Calligo Acquires Decisive Data, Beefs Up Data Insights Services
  • 2021 Channel Influencer Awards
  • Palo Alto Networks Unveils Bridgecrew Acquisition, Prisma Access 2.0

Galleries

View all

Channel Partners Virtual 2021 Is the Hottest Ticket in Town

February 26, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 17, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

  • 1
February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

  • 1
February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Amazon WorkSpaces @awscloud DaaS client will be available on @IGEL_Technology virtual endpoint client OS.… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@VMware cutting more workers in California as part of ongoing #workforcerebalancing. #layoffs… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

#CPVirtual is March 2-4. It’s the hottest ticket in town — any town, since it’s 100% online — so make sure you have… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@datto, @ThreatLocker partner to streamline #MSP secure business operations. dlvr.it/RtYvJK https://t.co/nKGnwbblNO

February 26, 2021
ChannelFutures

Infographic: Why Partner with Sierra Wireless and GetWireless? dlvr.it/RtYh1m https://t.co/KcBFzXIx7l

February 26, 2021
ChannelFutures

Infographic: The Sierra Wireless Essential Series dlvr.it/RtYgxv https://t.co/CatxbRHzXr

February 26, 2021
ChannelFutures

#Threatprotection is no small matter for #MSSPs. Find out what vendors say you have to do this year to protect your… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

Cloud strategies and cybersecurity are key, and #COVID19 will have more impact than #Brexit on U.K. channel, says… twitter.com/i/web/status/1…

February 26, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X