Google Apps Marketplace Developers Team Up for Cloud Bundle
For the first time in the short history of the Google Apps Marketplace, three developers have teamed up to offer SMB Google Apps administrators a steep discount on bundled security SaaS and services. The Secure Cloud Bundle, which includes Google Apps security, backup and administration tools from CloudLock, Backupify and LTech, is a limited time offer at $9 per user per year, for companies up to 250 seats. So what’s the significance for Google Apps Authorized Resellers? Glad you asked.
CloudLock and Backupify are your typical cloud ISVs: CloudLock completely abandoned its on-premises customers to pursue a new life in SaaS security solutions, while Backupify has made a name for itself as one of the only developers offering tools to back up Google Apps data in the Amazon S3 cloud. Both are offering their namesake solutions as part of this Secure Cloud Bundle, according to the press release.
But most interestingly, LTech, itself a Google Apps Authorized Reseller and systems integrator, is using the Secure Cloud Bundle as a way to build its customer base. After all, while this promotion is going on, LTech can offer its own customers access to its cloud management solutions – and the CloudLock and Backupify solutions at the same time.
The companies are promoting this bundle not just as a way to build their business in the cloud, but also as a sign that the Google Apps Marketplace has really matured in the year-plus since launch. In fact, LTech said it’s expecting its strong Google Apps Marketplace play to propel the company ever-closer to the Google Apps Premier Reseller level – which is itself a sign of Google’s maturation as a channel-friendly company.
It’s an intriguing move all around – especially considering that the announcement was made the day after the Google Chromebooks cloud netbook launch. It seems Google wants to make sure its prospective enterprise users know that it is always maturing its offering – and that while it may be centered around the Google Apps suite, that’s not the end of the Chromebook value proposition.