Can Network Audits Drive Monthly Recurring Revenue (MRR)?
During Saturday breakfast with Level Platforms CEO Peter Sandiford at IT Nation, we got on the topic of network audits. Sandiford's thesis: Use network audit software and you can deliver customer reports that lead to more monthly recurring revenue. Perhaps even more interestingly: Sandiford says his company's network audit software can be used with MSPs that leverage alternative RMM (remote monitoring and management) software platforms.
Level Platforms' network audit software gets installed on the customer premise, gathering information about PCs, servers, network infrastructure, applications and more. Nothing gets installed on the MSP's network. Instead, the data is uploaded to a cloud service, which the MSP can access for analysis. From there, the MSP prepares and shares a report with the customer.
The typical report can include:
- hardware inventory summary;
- software inventory summary;
- site device summary;
- Windows distribution summary;
- server health summary;
- workstation health summary;
- Windows security audit;
- network services summary; and
- site warranty summary.
“Once these reports have been used to convince the customer to upgrade their network, the MSP simply leaves the software on site for a so the customer will get this same extensive reporting on a regular basis to ensure they never get into this mess again, as well as alerting the MSP when issues arise,” said Sandiford in a foll0w-up email.
The network audit software also is ideal for VARs that are seeking to move in to the MSP market, said Sandiford. And of course, Level Platforms promotes the audit software to MSPs that may want to change RMM platforms.
Of the major RMM players, Sandiford and N-able Technologies CEO Gavin Garbutt have been the most vocal with me about using audits to understand customer networks, then make the appropriate recommendations.
It sounds like logical advice. But I wonder: How many MSPs and VARs take the advice?