If you’re seeking to polish your software as a service (SaaS) strategy, check out this intriguing blog post from the Instigator Blog. Author Ben Yoskovitz predicts SaaS companies will be in “a whackload of trouble.” That sounds a bit dramatic to me, but Yoskovitz does offer some great tips to help you formulate and improve your SaaS strategy.
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Thanks Joe, have now expanded my vocabulary to include “whackload.”
Many of the issues discussed in Ben’s blog are precisely why we’ve seen a significant growth of interest by SaaS ISVs in working with distribution channels to help drive revenue growth, without having to make a significant investment in building a direct sales model. And particularly for the SMB market, SaaS channels are a perfect fit.
This poses an excellent opportunity for VARs/MSPs to extend their “trusted IT advisor” relationship with their customers by adding SaaS offerings to their portfolio.
A listing of Jamcracker SaaS providers whom we wholesale to our resellers is located at: http://www.saascatalog.com
Regards,
Steve