Michael Dell’s Cloud Integration Strategy Is Dell Boomi
When Michael Dell keynotes Dell World (Oct. 12-14, Austin, Texas), he’ll come armed with Dell Boomi — the company’s cloud integration service. Michael keeps claiming that Dell is more than a PC company. With a little luck and a lot of execution, Boomi may allow Dell to prove that claim to cloud services providers (CSPs), customers and channel partners.
According to Dell, the Boomi AtomSphere solution allows partners and customers to connect any combination of cloud, SaaS or on-premise applications with no need for additional appliances, software or coding. Based on those lofty claims, I’m intrigued.
Dell evangelized Boomi during his Oracle OpenWorld keynote last week in San Francisco. Dell even invited a Boomi customer onto the stage with him: Mike Gregoire, CEO of Taleo, described how Boomi allows his company to integrate multiple cloud services into a single solution.
Dell acquired Boomi in 2010. More recently, Dell has been recruiting a range of partners — ISVs, platform as a service (PaaS) specialists, and systems integrators — into the Boomi partner ecosystem. The Boomi offerings cover cloud platforms like Salesforce.com, NetSuite, SAP, Microsoft Dynamics, RightNow and SuccessFactors, just to name a few.
Does the Dell Boomi solution work as advertised? And what type of revenues can Dell Boomi channel partners generate? I don’t have immediate answers to those two critical questions. The Dell Boomi team has been very quiet since around May 2011. But I expect that to change during Dell World.
Michael Dell’s keynote is Oct. 13. He launched some Dell public cloud efforts back in September during VMworld. And back in August, Dell previewed some cloud app offerings –which involve Boomi. Just a hunch, but I bet Dell updates the Boomi cloud integration strategy within 48 hours.