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 Channel Futures

Cloud


Ingram Micro Cloud Summit: Top 10 Highlights

  • Written by Joe Panettieri 1
  • June 7, 2010
The Ingram Micro Cloud Summit is wrapping up in Dallas today. Roughly 250 VARs and managed services providers attended the conference. So what were the key takeaways? And better yet... what rumors surfaced behind the scenes? Here are some observations from MSPmentor.

The top nine highlights include:

Top 10 Tips to Improve Your Managed Services Sales ProcessThe Ingram Micro Cloud Summit is wrapping up in Dallas today. Roughly 250 VARs and managed services providers attended the conference. So what were the key takeaways? And better yet… what rumors surfaced behind the scenes? Here are some observations from MSPmentor.

The top nine highlights include:

1. Cloud Hosting Is Like A Hotel: Pay by the night and everything is taken care of for you, asserted Lew Moorman, president and chief cloud strategy officer at Rackspace Hosted.

2. Emerging Partnerships: As expected, Ingram announced cloud relationships with Amazon.com, Rackspace and Salesforce.com. And I hear more moves involving Ingram and Salesforce.com could be coming…

3. No Monopoly: Saleforce.com’s Peter Coffee predicted that there will be no Microsoft of the cloud. In other words, no single company in the cloud will generate the type of market dominance that Microsoft enjoyed on the desktop, Coffee asserted.

4. Market Shift: Roughly 10 percent of servers are in the cloud right now. That figure will shift to 50 percent by 2015, Rackspace’s Moorman predicted (sorry, I didn’t catch Moorman’s source for the data point).

5. Reliability: There will be hiccups. But cloud vs. on-premise is like airplanes vs. cars. Airplanes are more reliable but make headlines when there’s an accident. The case is similar with cloud computing, asserted Moorman.

6. Changing Teams: Sun Java veteran Matt Thompson is now an evangelist for Microsoft’s cloud effort. He says roughly 140 new applications debut on the Windows Azure cloud per hour. “We’re betting the company on the cloud,” said Thompson. “If I didn’t believe it I would have gone to one of 25 cloud start-ups.”

7. Public vs. Private Cloud: Several speakers dismissed private cloud opportunities. But Microsoft made the case that private clouds will be a bigger opportunity than public clouds.

A case in point: More than 10,000 customers now leverage Microsoft’s Windows Azure public cloud platform. But Microsoft evangelist Matt Thompson says the broader strategy is to take Azure’s core technology and make it available via on-premises Windows servers, SQL Server deployments and

8. Groundhog Day: Build your brand. Build your sales team. Hire some vertical market expertise. On one hand, I’m tired of hearing those messages. On the other hand, the messages remain true for VARs and MSPs heading toward the cloud.

9. The Dumb Money Has Entered the Cloud: Microsoft’s Thompson said VCs are now making pumping “dumb money” into cloud start-ups. In other words, VCs are hooked on the cloud hype but many VCs were late to the table and are now making wild bets that may not pay off.

10. What I Still Need to Check Out: I missed several breakout sessions today from a range of vendors. Although I couldn’t be two (three, or four…) places at once, I plant to catch up with some of those presenters tonight.

More thoughts soon. Thanks for reading.

Sign up for MSPmentor’s weekly Enewsletter, Webcasts and Resource Center. And follow us via RSS; Facebook; Identi.ca; and Twitter. Plus, check out more MSP voices at www.MSPtweet.com.


Tags: Agents Cloud Service Providers MSPs VARs/SIs Cloud

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3 comments

  1. Avatar Todd Hussey June 8, 2010 @ 11:48 am
    Reply

    Joe, as always, good stuff!

  2. Avatar Erik June 10, 2010 @ 4:09 am
    Reply

    I found it surprising Matt threw such a strong jab at Larry Ellison. Google both of their names and tell me who garners “more” respect throughout the industry…with that being said, Matt’s presentation was nothing less than remarkable.

    Joe, also not sure if you received a copy of “Behind the Cloud”, the story of Salesforce.com in the words of Marc Benioff. After a vigorous 4 days at the SPC I thought for sure all I was going to do was rest on the plane. Instead I found myself unable to stop reading…

  3. Avatar Joe Panettieri June 10, 2010 @ 12:27 pm
    Reply

    [email protected]: Thanks for reading.
    [email protected]: I read Behind the Cloud a few months back. It should be required reading for MSPs.

    Also, you mention how Microsoft’s Matt Thompson (a former Sun employee) took a jab at Larry Ellison. For those who weren’t there, Thompson essentially said Ellison doesn’t understand the cloud but does understand SaaS opportunities involving Oracle apps managed by service providers. At least, that’s my polite recap of what Thompson said.

    I’ve learned not to bet against Ellison. Remember, he has a stake in NetSuite… the SaaS application that’s turning into an application platform. NetSuite is disrupting Microsoft Dynamics CRM in some markets already…
    -jp

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