Appirio Launches Cloud Social Networking Connector Toolkit
Cloud integrator Appirio has announced a new Social Enterprise Toolkit designed to help customers connect new applications with existing social networks. In plainer terms, Appirio has released a set of 20-plus tools to help bring its customers closer with Salesforce Chatter, Facebook, Twitter and the rest of the social web while still meeting their specific regulatory or feature needs.
Here are some examples of social media features and integrations the toolkit brings, as per Appirio’s press release:
- Google+ to Chatter: Allows users to post from Google+ to Chatter using hashtags
- Twitter to Chatter: Allows users to post from Twitter to Chatter using hashtags
- Chatter influence: Measures a user’s influence within a Chatter organization
- E-mail photo to Chatter results: Allows photos in eimail to be sent to Chatter organizations
- Chatter compliance: Enables admins to receive alerts when certain keywords are used in Chatter
There are more in the toolkit, of course. And intriguingly, Appirio has opened the door to its CloudSpokes developer-for-hire community to submit ideas for future social integrations. The submitter of the best idea gets a cool $1,000 from Appirio directly.
The Social Enterprise Toolkit’s contents are browsable by all, thanks to a mobile-friendly site developed by the CloudSpokes community, but it’s only open to those who take advantage of Appirio’s Social Enterprise professional services offering, which, well, brings the social network into the business.
The thing that really stands out most to me about this announcement is Appirio’s continual use of the phrase “Social Enterprise,” which has been Salesforce.com’s catchphrase for a few months now. Salesforce has its financial hooks in Appirio as one of its leading investors, but I’m wondering if this isn’t a sign the relationship is deepening.
Could Marc Benioff be after his very own cloud integration business? Well, that’s just wild and unfounded speculation. But given all the chatter around Salesforce’s global push at Dreamforce ’11, I can’t rule out the notion entirely.