https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Update

WatchGuardOne Program Gets Update Post-Panda Security Acquisition

  • Written by Edward Gately
  • October 1, 2020
A new endpoint security specialization has been added to the program.

WatchGuard Technologies has expanded its WatchGuardOne partner program in the aftermath of its Panda Security acquisition this summer.

Existing and newly added partners now have access to the full suite of products and services from both companies. They’re available via WatchGuard’s worldwide network of authorized distributors.

Panda products are now available individually and through Passport, the user-centric security services bundle. Partners can provide complete security, from network to endpoint, for their customers.

Easier for All Partners

Michelle Welch is WatchGuard‘s senior vice president of marketing.

WatchGuard's Michelle Welch

WatchGuard’s Michelle Welch

“By expanding the WatchGuardOne program, we’re enabling our combined partner community to save time, simplify operations and enjoy the financial benefits of their program status across all WatchGuard products they sell,” she said.

Partners can view their program status, sales and accrued marketing funds from a single location via the WatchGuard partner portal.

In addition, WatchGuardOne has added an endpoint security specialization. It allows existing partners to get the expertise they need to sell the newly acquired endpoint offerings from WatchGuard. Likewise, Panda partners can achieve an endpoint security specialization. They can also earn specializations in network security, multifactor authentication (MFA) and secure Wi-Fi.

Partners that get a specialization in just one of these four product families can achieve full WatchGuardOne status. That offers financial incentives and sales, marketing and technical support without revenue thresholds or product portfolio adoption requirements.

Here’s our most recent list of important channel-program changes you should know.

“To put it simply, the more partners know, the more they can make,” Welch said.

WatchGuardOne members must complete a set of training requirements for each product category; then, they earn a specialization and progress through the levels of the program.

“Partners that earn one specialization achieve the silver level, while those with two specializations reach gold status. Partners that earn three specializations receive additional rebate points,” added Welch.

Earning More Benefits

The new endpoint security specialization offers yet another avenue through which WatchGuard partners can progress within the program to earn more financial benefits, she said.

“This new specialization option represents a major opportunity for existing Panda partners as well,” Welch said. “It gives them a fast path to certification for products they already sell, and all the added financial benefits that come with it.”

WatchGuard has added 6,500 new partners from Panda this year, growing its channel community to more than 18,000 active partners globally.

“Today’s solution providers must prioritize working with vendors who understand their needs, reduce their costs and generate new business opportunities,” Welch said. “Our acquisition of Panda Security, and subsequent evolution of our partner program, helps partners in these areas by helping them differentiate, consolidate security vendors, simplify technology administration and enjoy flexible business processes.”

“We’ve been eager to expand our endpoint security portfolio for quite some time,” said Kevin Willette, CEO of Verus. “However, we were not interested in adding another vendor to our stack. The addition of endpoint detection and response (EDR) and endpoint protection platform (EPP) to WatchGuard’s portfolio of advanced security services enables us to invest in our endpoint strategy with a strategic vendor we already know and trust.”

Tags: MSPs VARs/SIs Mergers and Acquisitions New/Changing Channel Programs Sales & Marketing Security Strategy

Most Recent


  • Seattle
    Microsoft Job Cuts Hit Hundreds More Workers in Seattle Area
    In January, Microsoft initiated a plan to shed about 10,000 workers.
  • boxing gloves
    Channel Conflict, Controversy: Avaya Bankruptcy, Mass Layoffs, High-Profile Execs Depart
    There's always something to buzz about in the channel.
  • Celebrating millionaire geezer
    AT&T Alliance Channel Awards: Telarus Wins, Avant Rises, Intelisys Slides
    TD Synnex was among the partners joining this awards list for the first time. See who else earned accolades from the carrier.
  • Cisco African American Partner Community Eyes Hiring, HBCU Opportunities
    Cisco is working with 14 Black-owned partner firms in a "high-touch" manner to invest in their growth.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Channel Conflict, Controversy: Avaya Bankruptcy, Mass Layoffs, High-Profile Execs Depart

March 28, 2023

Cisco African American Partner Community Eyes Hiring, HBCU Opportunities

March 28, 2023

National Women’s History Month: Channel Women Recall ‘the Best Thing’

March 28, 2023

Industry Perspectives

View all

Why You Should Include Audiovisual Solutions in Your UC Services

March 28, 2023

Selling Your MSP: Strategic vs. Financial Buyers

March 22, 2023

10 Strategic Smart Enterprise Drivers for 2023

March 16, 2023

Webinars

View all

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 121: Hewlett Packard Enterprise

Aryaka ‘Driving Value to the Channel Community’ with Throttle

March 24, 2023

Real-Life M&A: Advice for a Successful Channel Deal

March 13, 2023

Coffee with Craig and James Episode 120: Ronnell Richards

March 3, 2023

Twitter

ChannelFutures

“Every decade a new technology emerges that is truly disruptive.”-- #AI sentiments from @RingCentral @Microsoft… twitter.com/i/web/status/1…

March 29, 2023
ChannelFutures

Check out this edition of Channel Futures TV! Glen Lomond discusses @HitachiVantara's approach to as-a-service of… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

.@Microsoft #layoffs target more workers in Seattle area. dlvr.it/SldRzg https://t.co/DGtDBBU4m0

March 28, 2023
ChannelFutures

[email protected] buys 5 MSPs to expand geographic footprint dlvr.it/SldPyq https://t.co/GnewmOXRch

March 28, 2023
ChannelFutures

.@Lacework announces partner program updates, new #MSP program. #security dlvr.it/SldP9H https://t.co/hUKTOYgoY3

March 28, 2023
ChannelFutures

Learn how MSPs can generate new revenue streams with audiovisual solutions. @shure #ucservices #channelpartners… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

⭐ 2023 #ChannelInfluencer spotlight: @andrewsage from @Cisco! Congratulations on this incredible honor from your pe… twitter.com/i/web/status/1…

March 28, 2023
ChannelFutures

The latest @ATTPartners awards give a nice glimpse of how M&A is shaping partner hierarchies.… twitter.com/i/web/status/1…

March 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X