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NNT Targets VARs, MSPs, MSSPs with Global Partner First Program
New Net Technologies (NNT), the IT security and compliance software provider, on Tuesday unveiled its global Partner First program.
NNT says Partner First helps partners develop a unique offering. It’s also helps partners generate new revenue opportunities and forge long-lasting relationships with customers.
Rachel Hanna is NNT‘s channel sales manager. The company hired her in June to plan and execute the company’s go-to-market strategy.
NNT’s Rachel Hanna
“NNT’s Partner First program is brand-new,” she said. “However, NNT is well-versed at transacting with resellers of all sizes throughout the years. The program itself is collaborative, producing mutual success through deal protection, healthy margins, lead support, marketing, sales and technical support and enablement.”
The NNT Partner First program offers specific features and benefits for numerous partner types including VARs, MSPs and MSSPs.
NNT provides its products and services under the SecureOps brand.
Consistent Growth
NNT, now in its 10th year, has grown consistently year over year, Hanna said.
“With a global customer base, coupled with the thousands of incoming lead enquiries each month, we recognize the need to engage the channel to properly service customer demand and to expand SecureOps to a broader network of organizations in every vertical market,” she said.
| Here’s our most recent list of important channel-program changes you should know. |
Partners want NNT to create increased customer retention and growth that NTT solutions make possible, Hanna said.
“We implicitly understand that success happens when we provide the channel with the right support and go-to-market tools,” she said. “To that end, NNT has created a step-by-step Partner Playbook. [It] literally provides a proven sales guide, used and updated by NNT’s own direct sales team, to increase customer value, as well as how to identify and close sales opportunities.”
Welcoming New Partners
During the third quarter, NNT added several new partners to the network. Those include e92cloud, Tevora, Red River, Netria, Beyond, It’s Just Results, and IQCG in Latin America.
“NNT provides partners with an opportunity to assist their customer as they get to grips with where to plug their cybersecurity gaps,” Hanna said. “NNT’s flagship product, Change Tracker, offers solutions independently accredited by the Center for Internet Security (CIS), as well as a long list of certified integrations with vendors such as ServiceNow, IBM, Cherwell and BMC.”
James Seaton, who joined NNT in 2018, moved into the EMEA channel sales manager role. He will oversee the partner program outside the U.S.
“I am extremely eager to work closely with new and existing partners to enable them to find quality leads with sales and marketing, support initial customer engagements and work shoulder-to-shoulder to help these organizations win customers and become independently capable of delivering our solutions to users everywhere,” he said.
