National Women’s History Month: Channel Women on the Gender Agenda

Not everyone likes surprises — especially not like these.

Buffy Naylor, Senior Managing Editor

March 27, 2023

5 Slides

Ask any woman in the channel about the gender agenda and she will have plenty of stories to tell. Whether it’s because of being underestimated or outright excluded, women have had to overcome a variety of — and extra — challenges to take their place in the channel.

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We’ve all heard the stories about a woman going to buy a car for herself and having a man accompany her. She’s going to be paying for it, so she’s the one who wants a test drive, has questions and will negotiate the price. Still, the salesman directs his conversation past her to her male companion.

The channel variation on that scenario: The client bypasses the female salesperson/team leader/manager and directs their attention to her male co-worker.

With that in mind, we asked channel women, “What is the most surprising thing that has been said/done to you as a woman in the channel?

Check out the gallery above to see how they answered.

Did you miss the first installment of this series? See the link below to catch up.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.


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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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