This isn’t woulda, shoulda, coulda. This is about life lessons.

Buffy Naylor, Senior Managing Editor

March 29, 2023

13 Slides

Everyone has at one time or another said “I wish I’d known” earlier about something in their life.

For channel women, such a wish usually pertains to confidence, capability and role models. None of our respondents expressed regret in any way or wished for a second chance. For them, it’s not about do-overs, it’s about do-betters.

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Authenticity and relationships ranked high among our respondents. Somewhere along their career paths, they shed their protective coloring and began speaking their minds. They quit selling or promoting and began focusing on problem-solving. And then they began mapping their own career paths instead of following someone else’s.

Sure, it might have helped to know a few things earlier. But then again, in the words of author Alex Elle, “I am thankful for my struggle because, without it, I wouldn’t have stumbled across my strength.”

Scroll through the slideshow above to find out how channel women responded when we asked them, “What do you know now that you wish you’d known when you started out in the channel?”

Did you miss an installment in this series? Click on the link below to catch up.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.


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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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