CMOs Offer Tips on Combating 'The Great Resignation'

The population of the channel is changing and along with it, priorities. What are today’s employees looking for?

Buffy Naylor, Senior Managing Editor

May 11, 2022

6 Slides

While struggling against a headwind of changes in the channel, marketers have found themselves confronted with yet another challenge: “The Great Resignation.”

According to a survey by Pew Research Center, 63% of workers who quit a job in 2021 cites low pay as the reason. Sixty-three percent said they saw no opportunities for advancement. Fifty-seven percent said they felt disrespected at work.

Approximately half (48%) gave child care issues as a reason they quit. For 45%, it was a lack of flexibility in work hours. And for 43%, it was the lack of good benefits such as health insurance and paid time off.


Informa Tech’s Brittany Watts


Buzz Theory’s Khali Henderson


LiveVox’s Nick Bandy


Pax8’s Amanda Lee


Cisco’s Michelle Ragusa-McBain


Bergamo Marketing Group’s Allison Bergamo

In the second part of this three-part series (see part one here), moderator Allison Bergamo asked the members of the CMO roundtable how they are dealing with the talent shortage precipitated by The Great Resignation. How do they build and maintain their teams? How do they ensure they have “a strong, consistent presence” for their partners and customers?

Scroll through the gallery above to hear what Bergamo, Informa Tech’s Brittany Watts, BuzzTheory’s Khali Henderson, LiveVox’s Nick Bandy, Pax8’s Amanda Lee and Cisco’s Michelle Ragusa-McBain told the group.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.


About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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