Partner Program Updates: Aruba, Avant, IBM, RingCentral, More

IBM made changes to its partner incentives. Two TSDs made big announcements.

James Anderson, Senior News Editor

May 12, 2023

20 Slides

Technology vendors such as Aruba, Aryaka and a host of cybersecurity providers announced channel partner program updates last month.

IT, collaboration and telecommunications suppliers stayed busy in the month of April with partner program changes of all sorts. Some, like IBM, offered a new structure for sales incentives. Others, like Deepwatch, rolled out new program tiers. Other vendors targeted specific partner types with resources — MSSPs, for example.

A staggering number of cybersecurity providers are making big investments in the channel. For example, Channel Futures wrote last month about the personnel investments Coro Cybersecurity made in the tech services distributor channel. Other security providers made announcements geared toward resellers, and eyed MSSPs.

Not all of the companies here fall into the supplier category. For example, Avant announced a big update to its Pathfinder tool, and Clarus Communications made a subscription plan generally available.

Admittedly, not all vendor stories made this month’s list of channel-impacting changes. But Channel Futures endeavored to summarize some of the most newsworthy in a slideshow.

Scroll through the carousel of 20 stories above featuring partner program updates.

There’s also the roundup of March channel changes.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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