Partner Program Updates: Aruba, Avant, IBM, RingCentral, More
IBM made changes to its partner incentives. Two TSDs made big announcements.
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Aruba Networks added an incentive for partners to sell its expanding data center portfolio.
Partners can earn a 10% backend rebate on data center sales if they certify two sales people and two technical people. The comptency also puts them squarely in the crosshairs of Aruba field salespeople, who want to identify channel partners they can co-sell with for data center.
Channel Futures interviewed two key Aruba channel leaders and an MSP.
IBM rolled out a new set of incentives for channel partners.
Partners can earn a base sales incentive for any opportunity, a profeciency accelerator for possesing unique skills to deliver a specific product, and a territory acccelerator for getting involved in a deal outside IBM’s house accounts.
The incentive program came into existence out of the recently unveiled IBM Partner Plus Program.
Jeffrey Schwartz wrote about the incentive program.
RingCentral is giving partners more contract options.
The UC and collaboration provider unveiled its new Reach program at the Channel Partners Conference and Expo. A channel executive from the company said RingCentral is emphasizing transparency and flexibility through the new program.
Watch Wendy Harmon’s video Q&A with Craig Galbraith.
Aryaka Networks is offering reseller partner margins of between 25% and 35%, as well as extra help on the services side.
Aryaka unveiled its Ignyte reseller program as a subset of its Accelerate channel program. The program includes an offer of Aryaka providing six months of free services for a 36-month term contract.
Read about Ignyte.
Guaging by the reactions MSP attendees made at the Kaseya Connect Global conference, the RMM provider might be winning back partner trust.
MSPs told Channel Futures that they see Kaseya, which bought Datto last year, making efforts to drop prices for partners.
“One of our commitments that we’ve made over the years is, every time we buy a product, we buy a company, we lower the price. Our goal is to be 33% or more less expensive than any of our single-product competitors out there,” Kaseya CEO Fred Voccola said.
New Channel Futures MSP reporter Jeff O’Heir described a scene of standing ovation at the Las Vegas conference.