New Partner Programs, Incentives: Cisco, Lumen, HP, Google Cloud, Aryaka, More

One provider is throwing "aggressive SPIFFs" into the channel.

James Anderson, Senior News Editor

April 7, 2023

23 Slides

Vendors such as Lumen, Island and HP are using financial incentives to drive partner adoption.

Providers use compensation in different ways to reward partner activity and drive various customer outcomes. For example, Lumen is continuing the agent activator incentives that have opened the door for partner entrants and plus-one sales. Secure browser provider Island is offering “aggressive SPIFFs” to promote adoption in the channel.

In the case of HP, the vendor is using incentives to encourage partners that sell only print to sell PC and partners that sell only PC to add printers.

In other news, Cisco made a big step in giving its partners access to data and analytics. And VMware officially entered its new version of Partner Connect.

Channel Futures each month rounds up the biggest news around vendor and distributor channel programs. This time we’ve assembled 23 stories in the slide show above about new programs, channel resources and incentives.

Check out the February recap if you missed it.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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