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One provider is throwing "aggressive SPIFFs" into the channel.
April 7, 2023
Providers use compensation in different ways to reward partner activity and drive various customer outcomes. For example, Lumen is continuing the agent activator incentives that have opened the door for partner entrants and plus-one sales. Secure browser provider Island is offering “aggressive SPIFFs” to promote adoption in the channel.
In the case of HP, the vendor is using incentives to encourage partners that sell only print to sell PC and partners that sell only PC to add printers.
Channel Futures each month rounds up the biggest news around vendor and distributor channel programs. This time we’ve assembled 23 stories in the slide show above about new programs, channel resources and incentives.
Check out the February recap if you missed it.
Senior News Editor, Channel Futures
James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.
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