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OTG, Pax8, Synnex, TBI Add New Suppliers

TBI teamed up with an emerging tech consulting firm, and OTG teamed up with a UCaaS/CCaaS provider.

James Anderson

August 30, 2021

2 Min Read
cloud partnership
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Multiple companies have signed distribution partnerships with emerging technology vendors in the last week.

Service distributors (which we formerly referred to as master agents) and traditional distis continue to deepen their vendor portfolios. As you might expect, many of these vendors brand themselves as cloud-focused technology providers who can better enable hybrid workforces.

For example, TBI on Monday announced a partnership with Stracos, which helps customers build solutions around IoT, AI, machine learning and virtual reality. Stracos carries a strong reputation in the space but also covers industries like manufacturing and data science.

“With access to their unique product development platform, partners will be able to provide their customers with the means to collaboratively accelerate new physical and digital (cloud and IoT) concepts to market, while also building the foundation to sustain these changes over time,” said Mike Onystok, TBI’s senior vice president of operations.

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In addition, TBI this month announced distribution partnerships with Sungard Availability Solutions and MetroNet.

TBI-Michelle-Tamras-gallery-Aug-2021-e1630345578569-215x300.jpg

TBI’s Michelle Tamras

TBI also recently hired Michelle Tamras, a long-time channel manager at AT&T. She now works as TBI’s director of partner success, functioning as a liaison between TBI and partners and helping to drive implementations.

Crexendo and OTG

In other news, UCaaS and CCaaS provider Crexendo announced a partnership with OTG Consulting. OTG and its agents can sell Crexendo’s VIP business communications platform.

Jon Brinton, Crexendo’s chief revenue officer, said the partner community is increasingly adopting the vendor’s offering. He said OTG has established itself as an expert in deep client engagement.

“We are honored to add them to our growing roster of partners and to be delivering our VIP platform to businesses through their network of technology consultants,” Brinton said.

OTG Consulting CEO Jeffrey Pearl said the partnership helps OTG respond to what’s occurring in the market.

“The demand for unified communications as a service has grown at an incredible pace as companies have shifted to flexible and hybrid work environments, and offering Crexendo’s VIP Platform will enable us to address both the increased demand and customer satisfaction requirements presented by this new normal.”

Last week 8×8 announced a distribution partnership with Synnex. In addition, Pax8 teamed with Apple device management solutions provider Addigy.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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