Fuze Launches Partner-First Initiative for Digital Transformation, CX

Partners are empowered to meet modern customer needs and drive digital transformation efforts.

Buffy Naylor, Senior Managing Editor

May 18, 2021

2 Min Read
Rocket with burning fuse

Fuze just announced the launch of its partner-first initiative. The program empowers Fuze partners to deliver deeper, long-term value to the company’s customers.

Mike Berlin, which Fuze recently appointed vice president of global partner experience, is leading the initiative.

“The Fuze partner-first initiative signals a new era for the reseller market and partner-customer relationship,” said Berlin. “As digital solutions evolve, it is crucial that technology providers work with value-add partners who can effectively empower their client base. The partner-first initiative is an investment in our partner network, enabling this community to better meet the evolving communications and collaboration needs of their enterprise customer base.”

Organizations across industries continue to move away from legacy communications technologies, Fuze says. As a result, they must partner with leading firms to ensure the success of digital transformation strategies.

Here’s our most recent list of important channel-program changes you should know.

The Fuze partner-first initiative operates within the Fuze Global Partner Program. It increases the company’s investment in Fuze partners that commit to driving customer value.

Fuze partners have a deep understanding of customers’ environment and business. A full suite of resources enables them to drive customer digital transformation efforts. This, in turn, helps to mitigate risk and accelerate time-to-value.

Tools to Maintain Customers’ Technology, Trust

Brian Miller is co-founder of IT strategy firm Bridgepointe Technologies.


Bridgepointe Technologies’ Brian Miller

“With almost 20 years of experience as a strategic partner guiding the procurement of IT services, we understand how our recommendations directly impact our clients’ business results,” he said. “Partnering with Fuze gives us the tools needed to maintain our customers’ trust in the solutions we recommend, while providing them with the ongoing support needed to effectively capitalize on Fuze’s platform.”

Beau Hendrick is COO at technology consulting and services company Intellys.

“As corporations across industries continue to undergo rapid digital transformations, it is our responsibility to ensure they have the technology required to drive innovation, not deter it,” he said. “After evaluating various UCaaS vendors, we partnered with Fuze because we see the value of its solutions for our client base and we understand Fuze’s commitment to the partner experience and driving outcomes – two aspects that are crucial to the success of the digital revolution.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.


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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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