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These changes target agents, VARs, MSPs and MSSPs.
May 7, 2021
Big changes are afoot in the channel. More and more vendors are turning to the channel to drive their growth. They recognize partners’ invaluable capacity to help them scale globally and are making strides to attract these technology advisers. From young cybersecurity startups to large carriers like Verizon, companies are seeking to implement partner feedback. Dell announced new incentives on some of its storage products, and Intel detailed its new partner program. Indeed, multiple companies announced new partner programs during the month of April.
In addition, AWS’ channel chief made an intriguing comment about opportunities public cloud holds for agent partners.
We’ve included stories from the IT and telecom sides of the channel and everything in between. If we were to cover all of channel program changes that occurred last month, all the pages on the internet couldn’t contain the words.
For example, Acronis announced a new partner portal, enterprise storage provider Infinidat rolled out an accreditation program and digital optimization system Amplitude launched a program for solution partners and technology integrators. We also heard an update from Check Point’s channel chief.
Each month we recap some of the biggest announcements pertaining to indirect sales channel organizations. Missed our previous programs gallery? Check out our recap of March channel updates.
Scroll through the slideshow above to see the latest partner program updates in business technology.
Senior News Editor, Channel Futures
James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.
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