Monetizing the Cloud in Today’s Market
Cloud computing is one of today’s largest market opportunities. According to Saugatuck Technology, by 2016, 75 percent or more of new enterprise IT spending will be on cloud-based or hybrid technologies. Yet according to CompTIA research, only about one in three channel firms said they had either a partial or no roadmap for their cloud business plan.
We believe the transition to an annuity-based cloud services model can be challenging for many partners. These challenges include getting employees up to speed in learning how to sell cloud computing, selecting from numerous cloud vendors and understanding the financial impact in making this a business. Additionally, companies must adapt their business model to the cloud to reap the benefits. Planning ahead to minimize the impact of these challenges is crucial.
To successfully make the transformation and reap the benefits of an annuity based business takes careful planning and strategy. There are three key actions you can do to capitalize on this fast-growing market:
- First, determine your role in the cloud computing market: Are you going to be a cloud builder, cloud provider, cloud integrator and/or cloud reseller?
- Second, develop a strategy that is beneficial for the company with a business plan to close any gaps, and build a value proposition to support your business model.
- And third, determine how to go to market, with what offerings and with which cloud vendors.
At Avnet, our Cloud Solutions team is focused on engaging with our partners on a strategic and regular basis to develop and execute a joint game plan to help fill skill gaps, build a business plan and align them with the right solutions to take to market. We are here to help you accelerate time to market and take costs out of your business.
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