IBM Opens Portal for Information Management Partners
IBM (NYSE: IBM) has opened a dedicated online portal for channel partners selling its information management (e.g., Big Data, warehousing, analytics, etc.) portfolio that offers access to sales, marketing and technical materials and resources, according to Rupert Bonham-Carter, IBM information management director, Worldwide Channel Sales.
For the last two years, IBM has steadily promoted Big Data, information management (IM) and analytics to channel partners, backed by a raft of training, certification and enablement programs. The new online portal serves as an umbrella for IBM’s entire spectrum of IM offerings for channel partners and is intended to augment the vendor’s PartnerWorld website, which, itself, recently received a facelift.
Bonham-Carter, speaking in a video presentation, said that IBM’s IM sales had skyrocketed some 25 percent in the first half of 2012 when compared with the same period last year, and credited channel partners for driving the business.
“You, our business partners, created more opportunities, developed more solutions, solved more customer problems and grew our business a staggering 25 percent year over year in (the first half) of 2012,” he said. “Big Data is the biggest opportunity for our collective growth in decades.”
The portal categorizes information and resources by sales, marketing and technical areas so channel partners can find basically anything and everything available from the vendor to help with IM sales and services.
“Our goal is to create a self-service, customized portal of IM channel information,” said Lauren Borman, IBM software group, worldwide channel marketing, in a video post.
At the IM channel website, sales materials such as customer presentations, webcasts, industry guides and white papers, are housed under a single tab; the same is true for marketing information intended to assist with demand generation such as solution briefs, customer testimonials, and analyst reports; technical resources such as articles and blogs appear under a dedicated category as well.
In addition, IBM is providing special materials for OEMs that embed IBM software with their own solutions and for business partners that license and bundle the vendor’s software with their solution. Channel partners also may search for supporting materials by strategic opportunity, such as “Reduce IT Costs,” “Big Data & Warehousing,” and “Info Integration & Governance.”
Bonham-Carter urged IM channel partners to attend IBM’s Information On Demand 2012 conference in Las Vegas Oct. 21-25. “It’s IBM’s largest technology showcase,” he said, with the vendor expecting some 11,000 attendees. The event includes 700 technical education sessions, 300 customer speakers and 100 hands-on labs.
One IBM business partner, Paul Gunderson, president of FirstQuarter, a Malvern, Pa., corporate management technologies software and services provider, said that over the past five years “half of our revenue comes from leads we got from this conference.”
Now that’s a testimonial.