CompTIA Breakaway: Cisco Making Linksys Partner Moves?
According to one source in the know:
At CompTIA Breakaway in Orlando, The VAR Guy is hearing some rumblings about Cisco Systems’ business strategy for Linksys.
According to one source in the know:
“I think it would be safe tp say that coming out of CompTIA [Breakaway], Cisco is thinking small and that perhaps some tighter synergy between Cisco and Linksys in the small business market is on the near horizon. This of course would allow you to evangelize about the power of a broad product portfolio in such a diverse market.”
Hmmm. What a wonderfully vague but intriguing statement — perfectly worded to trigger plenty of speculation from our resident blogger.
Sounds like the Cisco branding, marketing and channel teams are taking a close look at the Linksys strategy in small business. There were rumblings in July 2007 that Cisco planned to transition the Linksys brand over to a more Cisco-centric brand. But Cisco later clarified statements from CEO John Chambers, so it sounds like something different is potentially brewing with Linksys.
The VAR Guy will be at CompTIA Breakaway’s exhibit hall sessions this evening, poking around for more answers.
