Why Do MSPs Love Time-based Cloud Retention?
Pricing data backup and disaster recovery (BDR) and business continuity services can be challenging, especially for managed service providers (MSPs) that offer cloud-based storage of customer data.
A time-based cloud retention (TBCR) fixed-pricing model, however, ensures the monthly cost for cloud-based storage of customer data does not vary based on volume.
Also, service providers can use TBCR to offer customers secure, rapidly recoverable off-site backup for a fixed monthly price that is based on how long they need to retain their data.
Data BDR and business continuity software provider Datto recently pointed out that there are several reasons why most service providers love TBCR, including:
- Customers are much more likely to buy a TBCR offering – Cloud pricing sometimes can be difficult for customers to understand, but a TBCR offering features a fixed cost that can help MSPs shorten their sales cycles.
- Customers are billed the same amount every month – TBCR can help eliminate the discomfort, soured relationships and discounting associated with unexpected cloud storage volume charges, according to Datto.
- Customers can avoid compliance issues – Fulfilling the data BDR and business continuity compliance regulations for financial services, healthcare and legal customers can be time-consuming, but TBCR can help service providers and their customers eliminate data retention problems and compliance issues.
- MSPs can support more customers without hiring additional staff – TBCR is scalable, and as a result, MSPs can scale their businesses to support new customers without having to add staff.
- MSPs can deliver unmatched support – TBCR can give MSPs a competitive advantage because it allows them to ensure that their customers’ data BDR and business continuity needs are met at all times.
Datto currently offers TBCR across its data BDR and business continuity solutions portfolio for MSPs.
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