The Gately Report: Cybersecurity Goes Big at CP Expo/MSP Summit
Cybersecurity is the top area of focus for MSPs in terms of their customers' needs.
Cybersecurity was more prominent than ever at last week’s massive Channel Partners Conference and Expo and MSP Summit in Las Vegas.
The 8,000 attendee mark shattered another record for the event. And plenty of cybersecurity providers were on hand to showcase how their solutions can help MSPs and other channel partners.
What’s Behind Focus on Cyber at MSP Summit, CP Expo
Kelly Danziger, general manager and vice president of channel at Informa Tech, said it’s no surprise cybersecurity is now such a big part of the MSP Summit and CP Expo.
“If you take a look at the MSP 501 Quarterly Survey, the last quarterly survey we did, 42% of the MSPs said this is the top area of focus that they have based upon the needs of their customers,” she said. “And then we also look at the Channel Futures Technology Advisor 101 and we look at the surveys that were happening over there, and that came up 25%. So this is an area of focus that’s impacting the entire channel.”
Customers need to be met where they are, Danziger said.