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Cybersecurity is the top area of focus for MSPs in terms of their customers' needs.
May 8, 2023
Cybersecurity was more prominent than ever at last week’s massive Channel Partners Conference and Expo and MSP Summit in Las Vegas.
The 8,000 attendee mark shattered another record for the event. And plenty of cybersecurity providers were on hand to showcase how their solutions can help MSPs and other channel partners.
Kelly Danziger, general manager and vice president of channel at Informa Tech, said it’s no surprise cybersecurity is now such a big part of the MSP Summit and CP Expo.
“If you take a look at the MSP 501 Quarterly Survey, the last quarterly survey we did, 42% of the MSPs said this is the top area of focus that they have based upon the needs of their customers,” she said. “And then we also look at the Channel Futures Technology Advisor 101 and we look at the surveys that were happening over there, and that came up 25%. So this is an area of focus that’s impacting the entire channel.”
Customers need to be met where they are, Danziger said.
“And they need that information, that knowledge and the resources on cyber,” she said. “That’s why we are doubling down on providing the content and the resources to help our customers.”
Right off the bat, Danny Jenkins, CEO of MSP Summit title sponsor ThreatLocker, took the main stage to discuss the reasons for endpoint security and how MSPs can adopt it for their customers to give themselves an operational advantage.
See our slideshow above for more cybersecurity coverage from MSP Summit and CP Expo.
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