Avant CCaaS, Cybersecurity Teams Target New Buyer Personas in 2023

Stephen Semmelroth said partners will evolve in cybersecurity to sell to more stakeholders than the CIO.

James Anderson, Senior News Editor

February 9, 2023

8 Slides

Avant is working to prime its technology advisor base to sell with new customers and end users in mind in 2023. Pamlico-backed Avant heavily touted its investments in contact center as a service (CCaaS) and security last year. Now leaders in those practices say the technology services distributor (TSD) is working with supplier and seller partners to refine their sales strategies.


Avant’s Brent Wilford


Avant’s Stephen Semmelroth

For both CCaaS and cybersecurity, overarching initiatives reframe the types of people partners are engaging with in a deal. In cybersecurity, Avant is positioning partners to sell to people in a less traditional buyer role than the CIO. In CCaaS, the growing influence of Generation Z and millennials as purchasers and end users could shift customer engagements significantly.

Brent Wilford, senior director of CX and unified communications, and Stephen Semmelroth, senior director of security, sat down for a conversation with Channel Futures about the trends and initiatives in their respective space.

Go through the eight images above to read some of their takeaways on CCaaS and security.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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