Telarus is kick-starting business in the United Kingdom.

The Utah-based master agent announced that Greg McVey has started work as regional vice president of the U.K. He’ll recruit partners – dubbed “cloud brokers” by Telarus – and partner with U.K. suppliers that want to expand their footprint.

Telarus’ Greg McVey

It’s the company’s third international expansion in the last year. Telarus opened an office in Sydney, Australia last year in order to reach the Oceania market. The master agent set up shop in Toronto, Canada earlier this year.

“At the same time, we’ll be working closely with our many suppliers – some of them with assets currently deployed in Great Britain – gain their share of the market,” Scott Forbush, Telarus’ senior vice president of global sales. “Greg is going to be the best friend cloud brokers and cloud service providers could ever have.”

Forbush said there is high growth potential across the pond that will complement Telarus’ U.S. business, which has grown 40% in each of the last three years.

Telarus’ Scott Forbush

“We see the broker model [in the U.K.] in its infancy, waiting for a market leader to come in and take a leadership role. Our vision is to become just that: the leading cloud technology distributor in Europe,” he said. “In order to accomplish that, we’ll rely on Greg McVey to educate and recruit the first batch of true cloud brokers, help them develop go-to-market strategies that work, refine their marketing, and give them the blueprints to grow their staff.”

Source: LinkedIn

McVey has worked for OpenText, iLand Cloud and Meta Networks, where he collaborated with channel partners

“While that business model is what’s popular now, I believe, as Telarus does, that the broker model will win out in the coming years. The opportunity will be to help these early adopters jump out to what could be an insurmountable lead,” McVey said. “With Telarus’ help, we will create a British version of the company using their 18 years of best practice knowledge, proprietary technology, and understanding of the industry spread across 200 U.S.-based employees.”

RingCentral last week recognized Telarus as a platinum partner.