Splunk Channel Marketing Vet Joins Datto as CMO

The new CMO said Datto is primed for growth.

Edward Gately, Senior News Editor

January 13, 2022

3 Min Read

Datto has snagged Splunk vet Brooke Cunningham as its new chief marketing officer (CMO).

Cunningham has held global leadership roles in marketing, operations, partner and program functions.


Datto’s Brooke Cunningham

She was with Splunk for nearly six years and her most recent role was area vice president of global partner marketing and experience.

In addition, she has held roles at CA Technologies, SAP and Qlik.

Goals as Datto CMO

Cunningham said there are three main reasons she decided to join Datto as CMO. Those are “values, purpose and alignment to my passion for partners.”

“The company’s core values, partner-first approach to business, and commitment to the MSP community and channel align very closely with the beliefs and outlook that have guided my career,” she said.

Here’s our list of channel people on the move in December. Also be sure to check out our list of the most noteworthy people on the move in all of 2021!

Cunningham said working with partners will be a big part of her job.

“Datto works exclusively through our valued, global network of over 18,000 MSPs,” she said. “As a result, my entire role as CMO will be focused on marketing to, with and through partners. This will come to life in all the programs we deliver to communicate with and engage partners, attract new ones, and retain and grow our existing partners, as well as support with marketing to attract SMB customers.”

Cunningham said her prior experience at Splunk, SAP, CA Technologies and Qlik all align well with her role as Datto CMO.

“My 23 year-long career at data-related B2B software companies has been exclusively focused on driving partner business growth,” she said. “Specifically, at Splunk my team and I were part of growing the company’s revenue from $650 million to more than $2.5 billion by maximizing the value of partner ecosystems. Some examples of my experience include partner experience and systems for scale, driving partner-oriented marketing models and partner programs.”

Marketing Significant Part of Datto, Partners’ Growth

Cunningham said she joined Datto to support its continued growth, “which by extension grows our partners.”

“Marketing will be a significant engine for that growth,” she said. “The company already has a strong foundation of marketing tools and materials to support our partners to position, market and sell Datto solutions to SMBs. And we’ll be extending and expanding that. We’ll also be focused on increased brand positioning, market awareness and thought leadership for Datto and our growing portfolio in security. We are taking a security-first approach for our customers. And this includes educating audiences on the need for security and building a journey to cyber resilience.”

Tim Weller is Datto‘s CEO.

“I’m pleased to welcome Brooke to the Datto leadership team,” he said. “She brings extensive experience in security technologies and scaling businesses globally. Brooke has guided companies through various phases of growth – from product portfolio and brand expansion, international growth, partner ecosystem maturation and operationalizing for scale. We’re excited for the skills and leadership she will provide as Datto continues to grow and expand.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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