Splunk partners wanted a partner program purpose built for the cloud, and with faster enablement.

Edward Gately, Senior News Editor

October 19, 2021

6 Slides

SPLUNK .CONF 21 — Splunk on Tuesday unveiled its new partner program, Partnerverse, which aims to help partners expand their technical expertise and demonstrate core competencies via a new badge system.

The company announced the program on the first day of this week’s Splunk .Conf21 virtual conference. Partnerverse will be broadly available in February. It will support thousands of distributors, global SIs, service providers, OEMs, technology alliance partners and VARs.

Doug Merritt is Splunk’s president and CEO.


Splunk’s Doug Merritt

“Like a handful of other tech companies, we have grown like crazy through the pandemic,” he said. “We’ve continued to see very high annual recurring revenue (ARR) growth as a company. We just finished our 10th straight quarter with 70%-plus cloud ARR growth. And our focus, of course, is to help these organizations make that journey, to get them confidence as they make that journey. We started out and continue to be focused on a hybrid landscape. We know that as exciting as cloud is, and we’ve invested a ton in cloud and we love what’s happened in the cloud, there are a whole bunch of workloads that are still on premises. So wherever the workload is and wherever the customers are, wherever their needs are, we can be there to help them.”

New Partner Program Framework

Splunk’s active partners can now access the new Splunk partner program framework and three initial badges highlighting cloud migration, zero-trust services and authorized learning excellence. Partners can earn different badges to help customers identify which partners have the right expertise to meet their needs.

Partners can build on their technical expertise through enablement pathways and certifications. The new partner badging system also includes a cloud migration services competency. It features a professional services kit and the ability to configure customer deployments for Splunk Cloud. This further expands partners’ professional services practice development.


Splunk’s Brooke Cunningham

Partnerverse also will have a new partner solutions catalog that highlights partner capabilities and innovations globally. The catalog brings the most innovative offerings to new and existing customers, and allows partners to reach the widest audience possible, highlighting their portfolio of Splunk-based offerings.

Scroll through our slideshow above for more about Partnerverse and .conf21.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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