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ACC Business Master Agents, Subagents Get Expanded Ethernet Portfolio

Partners can more flexibly meet customers' network needs.

James Anderson

April 23, 2021

2 Min Read
Internet, Ethernet, DSL
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ACC Business partners can sell the AT&T Switched Ethernet on Demand offering.

Other programs under AT&T Partner Solutions – for example, the Alliance Channel – could sell the solution but ACC Business partners will get access on Monday. Chris Jones, AT&T’s associate vice president of channel sales, announced the change.

The offering allows partners and customers to increase bandwidth from a web-based dashboard to meet business needs, as well as to apply traffic prioritization to applications. Switched Ethernet on Demand also can throttle bandwidth during downtime to save the customer money.

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AT&T’s Chris Jones

“AT&T Switched Ethernet on Demand enables businesses to quickly provision and scale their networks to support SD-WAN, cloud access, and other networking priorities,” Jones wrote on LinkedIn. “Private connections can be point-to-point and multipoint, nationwide. AT&T Switched Ethernet on Demand means businesses of any size can take advantage of the performance, speed and reliability that comes with being the nation’s largest fiber footprint for business.”

Here’s our most recent list of new products and services that agents, VARs, MSPs and other partners offer.

AT&T Partner Solutions last year created an organization that combined its ACC Business and Alliance Channel programs. While Alliance Channel provides teamed selling opportunities with AT&T direct sales people, ACC does non-teamed selling. AT&T Partner Solutions has been evolving its approach to treat its master agent and direct selling agent partners differently. For example, Jones said last fall that the organization hired master agent-focused national channel managers and life cycle managers.

“In my opinion, modern channel programs must listen to and evolve with the needs of masters and subs,” Jones said. ” … Masters and subs have great relationships with customers and understand their technological needs.”

AT&T earlier this month unveiled 57 “Solution Provider Champions” for the Alliance Channel.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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