Recent anti-LGBTQ+ legislation does not reflect the attitudes of most American businesses or citizens.

Buffy Naylor, Senior Managing Editor

June 21, 2023

6 Slides

Report after report has been published showing the business case for diversity. In the unlikelihood you need a refresher, here are some stats from Zippia:

  • Companies with racially and ethnically diverse leadership teams are 35% more likely to outperform companies with little or no diversity.

  • Companies with greater gender diversity perform 15% to 20% better than companies with little or no gender diversity.

  • A diverse workforce is a priority for 67% of job seekers.

  • Diverse companies enjoy 2.3 times more cash flow per employee than less inclusive businesses.

  • At least three-fourths of all employees prefer to work in a diverse environment.

So diversity, equity and inclusion (DE&I) are good for business. But despite the maxim that “what’s good for business is good for America,” many of those seeking equity and inclusion are instead finding themselves increasingly under attack.

DE&I tracking platform provider Mathison Technologies reports that more than 530 pieces of anti-LGBTQ+ legislation have been introduced in 41 U.S. states so far this year. As of June 5, more than 75 of them have been signed into law. As a result of the increase in hostility and discrimination against the LGBTQ+ community, the Human Rights Campaign issued its first-ever state of emergency for LGBTQ+ Americans.

The spasm of discriminatory legislation is spurred in part by the approaching election year. And not too surprisingly, these extremist attacks do not represent the attitudes of the American people in general. In fact, the 2023 Accelerating Acceptance study by the gay rights organization GLAAD show that support for LGBTQ+ equal rights is at an all-time high — 84% of non-LGBTQ+ American respondents. Further, 96% said that schools should be a safe and accepting place for all youth and 91% agreed that LGBTQ+ individuals should be able to live their lives freely, without discrimination.

Non-LGBTQ+ respondents to the survey stated a belief that companies should publicly support the LGBTQ+ community. That support, said 70% of them, should include hiring practices, advertising and sponsorships. Three-fourths said they are comfortable with ads featuring LGBTQ+ individuals; 70% saw no problem with ads featuring LGBTQ+ families including children.

A separate study conducted last December by GLAAD and Edelman Trust Institute revealed that Americans are twice as likely to buy or use brands that publicly support and demonstrate a commitment to preserving and promoting LGBTQ+ rights.

Scroll through the gallery above to find out more about how American acceptance of the LGBTQ+ community can impact your business.


Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.

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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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