Adtran Gives Partners More Resources, Simplified Channel Program Structure

Adtran has “rejuvenated” its processes and resources for partners.

The networking and communications equipment provider just simplified its channel partner program. The company describes resellers and distributors as a good fit.

The program features authorized and premier tiers. Adtran promises additional financial incentives, pre- and post-sale technical support and marketing resources. The company’s enterprise connectivity solutions come with various promotions and discounts to help partners “directly influence Adtran product road map and services offerings.”

The program previously featured five levels before Adtran simplified it.

Adtran’s Jim Teeter

“Adtran’s goal has always been to deliver a simple, smart and profitable program to the entire partner ecosystem. We believe the new Adtran channel partner program achieves this,” said Jim Teeter, regional vice president, SS&E sales and channel distribution at Adtran. “These updates, along with some exciting new products purpose-built for this segment, are proof of our commitment to supporting our partners. We look forward to many more exciting updates to come as we continue to build efficacious and rewarding alliances.”

Feedback from Partners

Master agent Jenne belongs to the partner program. Dan Wild, Jenne’s senior director of strategic relationships, praised Adtran’s commitment to the channel.

Jenne’s Dan Wild

“Their dedicated team enables resellers and distributors to lead with the right solutions and present the best return-on-investment for their customers,” Wild said. “We chose Adtran as a partner because they provide the expertise and experience needed to expand our mutual customers’ solutions portfolio.”

Our new Channel Partner Program will simplify business processes, increase profitability and empower resellers and distributors to develop best-in-class solutions specific to their market and customers. Check it out here! https://t.co/OI5swkmwe4 #Partner #Network pic.twitter.com/SSeyfUFFax

— ADTRAN (@ADTRAN) October 5, 2020

Meggin Sawyer, Adtran’s channel chief, left the business a year ago. Jim Teeter joined in early 2020 after working at SmartRG, which Adtran acquired.