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Odin Automation Essentials Adds Microsoft Azure, More HostingOdin Automation Essentials Adds Microsoft Azure, More Hosting

The Ingram Micro-owned technology is designed to give IT services providers a streamlined, cost-effective tool for automated delivery of popular cloud services.

Aldrin Brown

March 28, 2017

2 Min Read
Odin Automation Essentials Adds Microsoft Azure More Hosting

The newest release of Ingram Micro’s Odin Automation Essentials – a preconfigured cloud services delivery platform – will include tools for Microsoft Azure, as well as new functionality for self-hosting, the company said today.

Odin Automation Essentials (OA Essentials) is a prepackaged version of the Odin Service Automation Platform.

Current versions of the downloadable OA Essentials come bundled with popular Microsoft cloud services, like Office 365, Dynamics 365, Enterprise Mobility Suite and Windows 10 Enterprise.

Both versions of the platform enable IT services providers to seamlessly select, add and manage services from the Ingram Micro Cloud Marketplace, with automated provisioning and billing.

“Historically, service providers spent days or weeks trying to purchase, resell and deliver cloud services while agents had to establish various contractual relationships, design provisioning and management processes, and integrate third-party billing, payment and support systems,” said a statement from Ingram Micro. “Odin Automation Essentials eliminates all these time-consuming tasks so providers can install and deploy a comprehensive and scalable automation platform with a powerful online, integrated storefront in just a few hours.”

Ingram Micro purchased the Odin technology from Parallel Holdings Ltd. in 2015.

Roughly half of the world’s top 50 telecommunications services providers are using Odin, and the company said last year it intended to intensify efforts to drive adoption by a broader segment of IT solution providers and resellers.

OA Essentials is designed to give Microsoft partners a streamlined, cost-effective tool for delivering popular cloud services.

“Service providers face ongoing product and service commoditization in an increasingly competitive marketplace,” Nimesh Davé, Ingram Micro’s executive vice president of global cloud, said in a statement. “The upcoming release of Odin Automation Essentials makes it much easier for service providers to sell, deliver and administer differentiating, higher-margin cloud and hosted services within a single platform, utilizing one interface.”

In addition to facilitating delivery of Azure infrastructure as a service (IaaS) offerings, the new OA Essentials will allow users to sell WordPress hosting plans, web and email shared hosting, and virtual private server hosting.

The hosting enhancements will also be included in the new release of Odin Service Automation Platform.

Updates of both versions of the platform are expected in “early Q2 2017,” Ingram Micro said.

“Instead of having to juggle multiple providers and products to build our own platform, we can simplify everything by using Odin Automation Essentials as the foundation for our hosting and cloud business,” Jürgen Weber, CEO at WEBERcloud ( Germany), said in the statement. “This will enable us to expand and add products and services as our clients demand them, deepen customer relationships and take advantage of higher margins with a wider portfolio of services.”


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About the Author(s)

Aldrin Brown

Editor-in-Chief, Penton

Veteran journalist Aldrin Brown comes to Penton Technology from Empire Digital Strategies, a business-to-business consulting firm that he founded that provides e-commerce, content and social media solutions to businesses, nonprofits and other organizations seeking to create or grow their digital presence.

Previously, Brown served as the Desert Bureau Chief for City News Service in Southern California and Regional Editor for Patch, AOL's network of local news sites. At Patch, he managed a staff of journalists and more than 30 hyper-local and business news and information websites throughout California. In addition to his work in technology and business, Brown was the city editor for The Sun, a daily newspaper based in San Bernardino, CA; the college sports editor at The Tennessean, Nashville, TN; and an investigative reporter at the Orange County Register, Santa Ana, CA.


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