AI Partner News Galore: Salesforce, AWS, Veeam, Microsoft, More
AI news is all the rage this week. But so is industry reaction to Broadcom-VMware. Look for announcements from iXystems, Citrix and Apporto on that front. Plus, Broadcom’s partner awards are out.
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Salesforce has released Einstein 1 Studio.
It’s a set of low-code tools that allows Salesforce admins and developers to customize Einstein Copilot — the conversational AI assistant for CRM — and embed AI across any app. It’s also integrated with Salesforce’s Data Cloud.
The package includes Copilot Builder, for creating custom AI actions to accomplish specific business tasks; Prompt Builder for crafting and activating custom prompts in the workflow; and Model Builder, for constructing or importing a variety of AI models. That way, Salesforce says, businesses may deliver tailored AI experiences across the Einstein 1 Platform.
“Einstein 1 Studio’s low-code tools democratize AI app development, unleashing a new wave of innovation that will transform workflows and augment human capabilities across every team and function,” said Clara Shih, CEO of Salesforce AI.
Amazon Web Services partners now have the chance to earn a brand-new certification, one focused on generative AI.
And doing so will help set them apart from the crowd, according to new research.
“Generative AI has truly ushered in a new era of innovation and transformative value across both business and technology,” said Ruba Borno, vice president, worldwide channels and alliances at AWS. “A recent Canalys study found that 87% of customers rank specializations as a top-three selection criteria.”
That, said Swami Sivasubramanian, vice president, database, analytics and ML at AWS, positions validated generative AI partners to attract more customers.
“Partners play an important role in supporting AWS customers leveraging our comprehensive suite of generative AI services,” Sivasubramanian said. “We are excited to recognize and highlight partners with proven customer success with generative AI on AWS through the AWS Generative AI Competency, making it easier for our customers to find and identify the right partners to support their unique needs.”
A smattering of the generative AI competency launch partners includes:
Accenture
AllCloud
DoIT
Mission Cloud
Capgemini
Crayon
Deloitte
Rackspace Technology
A recent McKinsey report cited by AWS shows that generative AI could account for more than 75% of total yearly AI value, with expectations high for major or disruptive change in industries. The report further found that generative AI technologies could automate work that absorbs 60-70% of employees’ time.
Veeam Software and Microsoft just extended their partnership for another five years.
That means the data protection/ransomware recovery vendor will continue to integrate Microsoft capabilities into its platform, and vice versa.
Specifically, the companies will combine Veeam’s products with Microsoft Copilot and AI services. They’ll also infuse Veeam’s data protection into Microsoft 365 and Azure. Much of this will come through the addition of AI to Veeam’s backup and recovery products, which will including integrating Copilot for automated data analysis.
“This partnership will also deliver incredible joint innovation, including bringing the capabilities of Microsoft Copilot to the Veeam product family,” said Anand Eswaran, CEO of Veeam.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, agreed.