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Playbooks: The Sales Enablement ToolPlaybooks: The Sales Enablement Tool

Playbooks will vary from vendor to vendor, but they can help organizations spot better sales opportunities and close new deals.

September 10, 2014

2 Min Read
Playbooks: The Sales Enablement Tool

By Symantec Guest Blog

What if I told you that there’s a free resource that can help you spot better sales opportunities and even close new deals? Sales playbooks are designed to do just that. They can help you anticipate every step to make your next sale. While playbooks will vary from vendor to vendor, they’ll typically show you how to identify and approach opportunities.

At Symantec, we provide comprehensive sales playbooks to our partners containing the narratives and proven sales plays that appeal to customers. As the fourth largest software company in the world, we have a comprehensive portfolio of world-class products and extensive knowledge into the needs of IT leaders. We want to share that intel directly with our partners.

Our channel sales playbooks help our partners:

  • Retire quota faster by understanding how to sell the entire our portfolio and better leverage opportunities

  • Increase revenue by leveraging positive customer experiences with the Symantec portfolio and expanding the value of your partner’s solutions

  • Broaden account footprints by helping you encourage your customer’s CISO and VP of IT to meet with you as Symantec becomes a more strategic part of enabling and protecting their business

  • Win more often with the strongest market-leading products and value propositions

Playbooks are a critical component of our partner sales enablement. We have a channel-centric culture at Symantec; partners are essential to our business. By combining our technological innovations and brand recognition with our partners’ understanding of local markets, we are uniquely equipped as a team to solve even the most complex customer challenges.

To learn more, I invite our partners to check out the newly updated Information Security and Information Management Channel Sales Playbooks on PartnerNet.

tricia-atchison-2-symantec.jpgTricia Atchison is senior director of North America RTM and Channel Marketing, Symantec. Guest blogs such as this one are published monthly, and are part of The VAR Guy’s annual platinum sponsorship.


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