MSP Summit/Channel Partners Leadership Summit: CIOs Are Ignoring Your Emails, and They're Right to Do So

Four CIOs and CISO explain why unsolicited email pitches go straight to the junk folder.

James Anderson, Senior News Editor

September 15, 2022

8 Slides

MSP SUMMIT/CHANNEL PARTNERS LEADERSHIP SUMMIT — Chief information officers can tell which channel partners offer true business value, and which ones don’t.

Day three of The MSP Summit and Channel Partners Leadership Summit featured a panel of chief information officers (CIOs) and chief information security officers (CISOs). These four technology leaders have all engaged with channel partners from the other side of the table. On Thursday, they shared valuable secrets about the pain points they face in their daily business. Bobby DeMarzo, Channel Futures’ vice president of content, moderated the lively discussion.

The panelists kept returning to the same topic: that they can quickly sniff out a partner or vendor sales rep who views them in an impersonal, transactional way. Moreover, they are not fans of such an approach. For example, they all agreed that they rarely read sales-pitch emails from partners they haven’t met.

Channel Futures covered the panel and asked partners what they thought about it.

See the slideshow above to read about the state of IT budgets and what customers are looking for in partners. 

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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