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Marketing All-Stars Share Their Focus for 2022 and BeyondMarketing All-Stars Share Their Focus for 2022 and Beyond

Where do our CMO roundtable members expect to be concentrating their efforts in the months ahead?

Buffy Naylor

May 18, 2022

8 Slides

What will our marketing all-stars be focusing on in 2022? That was the “lightning round” question with which Allison Bergamo topped off the CMO Roundtable at Channel Partners Conference & Expo.

Bergamo Marketing Group's Allison Bergamo

Bergamo Marketing Group’s Allison Bergamo

The roundtable participants included Amy Bailey, senior vice president of marketing for Telarus; Nick Bandy, CMO at LiveVox; Theresa Caragol, CEO of AchieveUnite; Jamie Domenici, CMO of GoTo; Brian Gilman, CMO at IntelePeer; Khali Henderson, senior partner at BuzzTheory; Amanda Lee, senior vice president of global communications at Pax8; Michelle Ragusa-McBain, leader for the global partner organization at Cisco; Brittany Watts, marketing director for Informa Tech; and Dalyn Wertz, executive director, indirect channel program and marketing for Comcast Business.

Telarus' Amy Bailey

Telarus’ Amy Bailey

LiveVox's Nick Bandy

LiveVox’s Nick Bandy

AchieveUnite's Theresa Caragol

AchieveUnite’s Theresa Caragol

GoTo's Jamie Domenici

GoTo’s Jamie Domenici

IntelePeer's Brian Gilman

IntelePeer’s Brian Gilman

In part one, the group shared what they were doing to maintain a consistent presence with clients, partners and peers in the ever-changing ICT channel.



Comcast Business' Dalyn Wertz

Comcast Business’ Dalyn Wertz

Informa Tech's Brittany Watts

Informa Tech’s Brittany Watts

Cisco's Michelle McBain

Cisco’s Michelle Ragusa-McBain

Pax8's Amanda Lee

Pax8’s Amanda Lee

Buzz Theory's Khali Henderson

Buzz Theory’s Khali Henderson

In part two, they provided insights on how they were keeping their teams up and running despite the talent shortage precipitated by “The Great Resignation.”

In this third and final installment of the series, they look ahead to the next six to 12 months and predict what will be their primary area of focus.

Click through the gallery above to see what they think will be their priorities in the months ahead. 

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.


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About the Author(s)

Buffy Naylor

Managing Editor, Channel Futures

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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