Our panel of experts agrees that when the channel gets “noisy” marketing should get back to basics.

Buffy Naylor, Senior Managing Editor

June 6, 2023

6 Slides

The best way to cut through the noise and chaos of channel sales disruption is to make channel marketing simple, value-focused and human-oriented. This was the conclusion when a group of marketing superstars got together for a roundtable at Channel Partners Conference & Expo and MSP Summit in Las Vegas.

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Bergamo Marketing Group’s Allison Bergamo

Moderated by Allison Bergamo, principal of Bergamo Marketing Group, the roundtable discussion explored the various ways in which marketing must be reimagined to anticipate change and deliver future-ready customer experiences.

In addition to Bergamo, roundtable participants included:

  • Jennifer Anaya, senior vice president of global marketing for Ingram Micro.

  • Kim Chau, vice president of business marketing for T-Mobile.

  • Jen Dimas, chief marketing and experience officer for Telarus.

  • MeiLee Langley, vice president of global marketing for Xcitium.

  • Ann Ranes, channel marketing consultant for T-Mobile.

  • Dalyn Wertz, executive director of indirect channel program and marketing for Comcast Business.

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Ingram Micro’s Jennifer Anaya

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T-Mobile’s Kim Chau

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Telarus’ Jen Dimas

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Xcitium’s MeiLee Langley

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T-Mobile’s Ann Ranes

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Comcast Business’ Dalyn Wertz

Following an extended period of M&A, the channel has made an abrupt change in 2023 to an environment overshadowed by economic uncertainty. All of this on the heels of the pandemic and the creation of “new normal.” It makes for head-spinning times for marketers. How are they handling it? What are they doing differently or no longer doing at all?

Scroll through the slideshow above to find out what marketing experts are dong to reimagine and realign their channel marketing.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Buffy Naylor or connect with her on LinkedIn.

 

 

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About the Author(s)

Buffy Naylor

Senior Managing Editor, Channel Futures

Buffy Naylor is senior managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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