Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

Dell expands Dell Apex as-a-service offerings to include cloud platforms, public cloud storage software, client devices and compute.

Christine Horton, Contributing Editor

May 22, 2023

5 Slides

Dell Technologies World: Dell Technologies has expanded its Dell Apex as-a-service offerings to include cloud platforms, public cloud storage software, client devices and compute.

The vendor announced the additions at Dell Technologies World in Las Vegas on Monday.


Dell’s Chuck Whitten

Dell Technologies co-COO, Chuck Whitten, said customers are looking for a simpler technology experience, predictable costs, and greater flexibility.

“That’s where Dell Apex comes in,” he said. “Now, Dell Apex spans the breadth of our portfolio to give customers greater freedom for technology to support businesses as their needs dictate – from PCs and IT on-premises to public clouds and edge locations.”

Last September Dell made Apex available for partners to deliver in 35 countries. It also launched new partner-delivered offerings including Apex Cloud Services with VMware Cloud, Apex Data Storage Services and Apex Private and Hybrid Cloud services.

Dell Apex Now ‘Standard in Our DNA’


Dell’s Rob Tomlin

More recently Dell announced partners outside North America could now resell Apex services.  “We’ve doubled down on Apex,” said Dell’s U.K. channel vice president, Rob Tomlin. “We’ve taken Apex from being something that which was available if you really wanted to do consumption, to now being standard in our DNA through our partners.”

The new expanded portfolio sees Apex go to market with Microsoft and Red Hat offerings for the first time. This includes a series of Dell Apex Cloud Platforms to extend public cloud operating environments to on-premises IT deployments.

Click on the slideshow above to see the new offerings.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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