Inside the Rebranding of ‘Master Agents’

The controversy over the name “master agent” reached a peak this year. So the companies that carried that moniker got together to rename themselves “technology solutions brokerages.”

While they acknowledge it will take some time for widespread acceptance, they all say it was the right move. In addition to the negative connotations about race, many feel “master agent” never really accurately described the relationship they have with partners.

We gathered leaders from Intelisys, Telarus and TBI for a keynote panel at this fall’s Channel Partners Conference & Expo. We wanted to hear some of the motivations behind the name change and where the discussion goes from here.

Check out the video from the panel above; then, register for our Spring 2022 channel event, again co-located with the MSP Summit. We’ll host it at the Venetian in Las Vegas, April 11-14, and feature an amazing speaker lineup.