59% of channel partners are adding headcount in 2023 – we delve into some of their recruitment plans.

Christine Horton, Contributing Editor

June 21, 2023

6 Slides

There have been countless headlines devoted to the tech vendor layoffs. But partners are suggesting a completely different story in the channel. In fact, many partners are boosting their employee numbers in 2023.

An April Canalys quick poll showed that 59% of channel partners are adding headcount in 2023. At the same time, 36% of partners are expecting revenue growth of more than 10% this year.

Channel partners recognize the need to define their value propositions, noted Canalys. Some of the greatest growth areas in channel hiring trends will be in consulting, sales, engineering and technical services roles.


Akari’s Stuart Fenton

This focus on recruitment was evident in a post by Akari chair – and EMEA channel influencer – Stuart Fenton. He was specifically targeting those laid off by Microsoft in both the U.K. and the U.S.

“We are hiring like crazy, investing like bonkers and growing like mad,” he wrote.

But there is one fly in the ointment when it comes to hiring. It is still a seller’s market, and many skilled candidates can afford to be choosy about the job they accept.

We spoke to six channel partners about their hiring strategies for the rest of 2023 – and the challenges they face. Click on the slideshow above to hear their plans.



Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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