TSDs, MSPs, VARs, SIs, MSSPs, VADs, ISVs. The suppliers are going for all the acronyms.

James Anderson, Senior News Editor

July 7, 2023

20 Slides

Technology vendors are making partner program enhancements to improve the quantity and/or quality of the partners selling and leveraging their solutions.

Channel Futures early in each month shares news from providers that have made changes to their partner resources and strategy. In an era where layoffs are hitting direct sales teams hard, many vendors are choosing to put greater investment in their indirect sales footprint.

The vendors here vary significantly, from telecommunications (Windstream and Vodafone) to IT infrastructure (Cisco and HPE) to software and security providers (Veeam, LastPass and many others).

Some vendors are moving away from the commonly utilized three-tier model. Others, like NetApp, are embracing it as a way to simplify their program. Some vendors are going all in with a specific type of partner, as many suppliers are with MSPs, while some are casting a wide net, such as cybersecurity provider Critical Insights.

Channel Futures rounded up 20 of the most impactful announcements from vendors and distributors about their channel programs. The list is by no means exhaustive. For example, conversational AI provider Mosaicx launched a new agent program, Chinese hyperscaler Alibaba started a recruitment drive for U.K. channel partners, and voice and collaboration solutions provider BCM One has grown more focused with its partner base.

Scroll through the 20 images above to see the partner program changes.

Or check out the May edition of channel program updates.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.



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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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