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New, Changing Partner Programs: Cisco, Lumen, Microsoft, VMware, More

Kaseya announced an auto-renewal policy that Datto MSPs are eying; Lumen addressed TSD partners.

James Anderson

September 9, 2022

21 Slides

Microsoft, VMware, Brightspeed and other technology vendors are announcing new initiatives with channel partners.

For partner firms, especially the small ones, even the smallest changes from their vendors can make all the difference. For some, a new compensation model or resource is a godsend. On the other hand, an arduous tiering structure or a stringent licensing model can present serious problems. As a result, channel program changes often move in cycles, with vendors collecting feedback from partners, making changes and then analyzing the program again.

In some cases, the changes come about as a result of an acquisition. Channel partners, for example, are watching the Kaseya-Datto and Broadcom-VMware acquisitions with bated breath to see how new policies will impact them. And last month, partners of both combined companies learned more about what the future will look like.

Our latest channel program update contains vendors from across the information technology and communications indirect sales channel.

Scroll through the 21 images above to see how suppliers are changing the way they engage with partners.

Check out our previous new programs roundup if you missed it.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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